Compare And Contrast Mcdonalds And Kfc

Good Essays
Competition & Market share Competition As McDonalds and KFC offers similar type of product. The product offered by McDonalds is a substitute of KFC and vice versa. Therefore, the major competition for McDonalds is KFC. Factors that contribute towards a competition are:
 Price: Value for money is a major factor.
 Quality of food: As both KFC and McDonalds are following their international standards there for it's not a major concern
 Flavor: This is one major factor that contributes towards attracting customers. Different customers have different preferences.
 Outlet& Number of outlets contributes towards market share which gives KFC an edge.
McDonalds Across The World
Buyer motivation and expectations Customer perception is a key factor
…show more content…
Product refers to physical product and services provided by the business to its patron. McDonalds includes specific aspects of its service and products like packaging, looks and desirability. This includes non-tangible and tangible features of the services and product. McDonalds has intentionally kept its product depth and width limited. McDonalds had studied the manners of the Indian clients and totally provided various menus as compare to its menu presented in world market. The company eliminates beef, mutton and pork burger from their menu. India is just country wherein McDonalds offer vegetarian menu. As well as the cheese and sauce use are pure vegetarian. The company constantly improves its product and service in accordance to the fast changing desires and tastes of its consumers. One of the good examples is the launching of Chicken Maharaja Mac and the Chicken McNuggets. Place The place for the most part includes distribution outlet and channel of the business. It is very essential because the service or the product should be accessible to the consumers at the right time, right place and right quantity. In United States almost 50% of McDonald’s outlets are located three minutes away from each other. There are specific level of happiness and fun which McDonalds offers to its consumers. It offers value position that based on the requirement of the consumer. Price Pricing strategy is one of the most significant aspects when it comes to marketing. This includes price breakdown, when any discount service or payment available. Business should also consider the possible reactions from its rivalry when it comes to pricing. Pricing strategy was developed in order to attract middle and lower class individual and the result can clearly be seen the customer base which McDonalds has at present. McDonald’s restaurant has specific value pricing as well as bundling strategy like combo meal, happy meal, family meal and happy

Related Documents

  • Decent Essays

    From fast food chains to never ending buffets one can become overwhelmed in deciding on what to eat. Yet, when faced with the option of McDonalds or Miyamis I can make a decision with no hesitation. Miyamis is the better option than Mcdonalds when deciding on where to eat out when comparing food quality, uniqueness, and customer satisfaction. When it comes to food quality Miyamis has McDonalds beat by a long shot. Miyamis is a Japanese Steakhouse that specializes in food cooked hibachi style,…

    • 733 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    The advertising is done while keeping the values of Indian Culture in mind. I recommend, both companies, McDonald’s and KFC need to also advertise the health and nutrition value like calorie content which will attract the health conscious customers also. Introduction: Fast Food is the term given to quickly prepared and served food. It is easily prepared processed food served in snack bars and restaurants as a quick meal or to be taken away. The restaurants in which this food is served, they are known as Fast Food Restaurants or Quick Serve Restaurants.…

    • 5337 Words
    • 22 Pages
    Decent Essays
  • Decent Essays

    Burger King, Wendy’s, or McDonalds? I usually go with McDonalds, I don’t know what it is, but something about McDonalds attracts me to them more than the other two mentioned. Don’t get me wrong, I love all three of those fast food chains, but McDonald’s has a competitive advantage over the other two whether it be their food, customer service, or etc. In addition, their business strategy, alignment with its business, human resource, and staffing strategies also help create this competitive advantage. However, they are some threats that could impact McDonalds.…

    • 813 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Mcdonald's Essay

    • 1178 Words
    • 5 Pages

    As part of the promotional pricing strategy, McDonalds offer discounts or bundling on certain products and combination of different menu items as packed together. Their pricing strategy is also adapted to tap the lower middle section of the society. McDonalds’ target customers are mostly…

    • 1178 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    By using the SWOT analysis a firm is able to analyze data or information retrieved internally and externally about their company in order to rectify any issues or take advantages of any prospects that could be revealed. Wheelen, Hunger, Hoffman, & Bamford (2012) define SWOT to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company (p. 14-15). When the strengths, opportunities, weaknesses, and threats are discovered the firm can use this information in determining if the data could be used competitively within their market industry. STRENGTHS The McDonalds Corporation’s strengths have made them the top fast food retailer in their market. In 2014, McDonalds served…

    • 1164 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Case Study Of Mcdonalds

    • 1848 Words
    • 7 Pages

    One reason is meeting demands of the customers and the changing food preferences. McDonald has established different menus to meet the demands of different countries. For example, in Singapore and Malaysia, McDonald outlets went through detailed inspections by Muslim clerics to ensure all items used are halal and pork free (Watson, 1997). This is because Singapore is a multi-religious country, home to citizens of various cultures. McDonalds respects the culture of every religion thus allowing the franchise to cater to a larger market.…

    • 1848 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Armed with this new consumer insight information, McDonalds and Taco Bell come up with mixed marketing strategies that maximize targeting marketing efforts and better position their product for maximum consumption by a market segment. This project will compare McDonalds Salads and Taco Bells Cantina Bowl. The focus will be examining each company mixed marketing strategy from market segmentation, to product, price, packaging and…

    • 824 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    They also can easily cook burgers at their homes; moreover, because people nowadays care for their health, a menu with more healthy foods would attract costumers much more than the one with fat as McDonald’s. Thus these substitute products can be a threat for McDonald’s. Industry Rivalry is high The intensity of rivalry among competitors is the most powerful factor. McDonalds operates in a very strong competition because there are many organisations competing in price and quality services such as Burger King and KFC who offering similar products and services in the fast food segment. What source of competitive advantage does MacDonald’s have?…

    • 2024 Words
    • 9 Pages
    Decent Essays
  • Decent Essays

    Swot Analysis For Chipotle

    • 1924 Words
    • 8 Pages

    By using high quality food ingredient and advance cooking method to provide food for youth people who focus more on healthy. Now chipotle already have become one of the best sales fast food restaurant in America. Competitive analysis worksheet Name of competitor BurgerFi 1. Their Mission is “We don’t use shortcuts. Just classic American recipes created from honest ingredients and made-to-order by our smiling team.…

    • 1924 Words
    • 8 Pages
    Decent Essays
  • Decent Essays

    Also McDonalds uses the supply of all the raw materials from local vendors. Also thanks to the changing lifestyle across the globe, more number of people are slowly adapting to the concept of fast food. The menu items are adapted specific to the countries culture, preference and background. For example, In India there are no Big Macs because the Hindu people don’t eat beef. However they have McAloo Tikki which is a vegetarian burger specific to India.…

    • 1013 Words
    • 5 Pages
    Decent Essays