Competition & Market share Competition As McDonalds and KFC offers similar type of product. The product offered by McDonalds is a substitute of KFC and vice versa. Therefore, the major competition for McDonalds is KFC. Factors that contribute towards a competition are:
Price: Value for money is a major factor.
Quality of food: As both KFC and McDonalds are following their international standards there for it's not a major concern
Flavor: This is one major factor that contributes towards attracting customers. Different customers have different preferences.
Outlet& Number of outlets contributes towards market share which gives KFC an edge.
McDonalds Across The World
Buyer motivation and expectations Customer perception is a key factor …show more content…
Product refers to physical product and services provided by the business to its patron. McDonalds includes specific aspects of its service and products like packaging, looks and desirability. This includes non-tangible and tangible features of the services and product. McDonalds has intentionally kept its product depth and width limited. McDonalds had studied the manners of the Indian clients and totally provided various menus as compare to its menu presented in world market. The company eliminates beef, mutton and pork burger from their menu. India is just country wherein McDonalds offer vegetarian menu. As well as the cheese and sauce use are pure vegetarian. The company constantly improves its product and service in accordance to the fast changing desires and tastes of its consumers. One of the good examples is the launching of Chicken Maharaja Mac and the Chicken McNuggets. Place The place for the most part includes distribution outlet and channel of the business. It is very essential because the service or the product should be accessible to the consumers at the right time, right place and right quantity. In United States almost 50% of McDonald’s outlets are located three minutes away from each other. There are specific level of happiness and fun which McDonalds offers to its consumers. It offers value position that based on the requirement of the consumer. Price Pricing strategy is one of the most significant aspects when it comes to marketing. This includes price breakdown, when any discount service or payment available. Business should also consider the possible reactions from its rivalry when it comes to pricing. Pricing strategy was developed in order to attract middle and lower class individual and the result can clearly be seen the customer base which McDonalds has at present. McDonald’s restaurant has specific value pricing as well as bundling strategy like combo meal, happy meal, family meal and happy
Price: Value for money is a major factor.
Quality of food: As both KFC and McDonalds are following their international standards there for it's not a major concern
Flavor: This is one major factor that contributes towards attracting customers. Different customers have different preferences.
Outlet& Number of outlets contributes towards market share which gives KFC an edge.
McDonalds Across The World
Buyer motivation and expectations Customer perception is a key factor …show more content…
Product refers to physical product and services provided by the business to its patron. McDonalds includes specific aspects of its service and products like packaging, looks and desirability. This includes non-tangible and tangible features of the services and product. McDonalds has intentionally kept its product depth and width limited. McDonalds had studied the manners of the Indian clients and totally provided various menus as compare to its menu presented in world market. The company eliminates beef, mutton and pork burger from their menu. India is just country wherein McDonalds offer vegetarian menu. As well as the cheese and sauce use are pure vegetarian. The company constantly improves its product and service in accordance to the fast changing desires and tastes of its consumers. One of the good examples is the launching of Chicken Maharaja Mac and the Chicken McNuggets. Place The place for the most part includes distribution outlet and channel of the business. It is very essential because the service or the product should be accessible to the consumers at the right time, right place and right quantity. In United States almost 50% of McDonald’s outlets are located three minutes away from each other. There are specific level of happiness and fun which McDonalds offers to its consumers. It offers value position that based on the requirement of the consumer. Price Pricing strategy is one of the most significant aspects when it comes to marketing. This includes price breakdown, when any discount service or payment available. Business should also consider the possible reactions from its rivalry when it comes to pricing. Pricing strategy was developed in order to attract middle and lower class individual and the result can clearly be seen the customer base which McDonalds has at present. McDonald’s restaurant has specific value pricing as well as bundling strategy like combo meal, happy meal, family meal and happy