What product did I select? I have selected the McDonald’s Quarter Pounder sandwich to review and provide a new outlook for foodies.
Provide a description of the product you selected including an explanation of who the product competitors are, how the product is perceived in the marketplace, and your thoughts on the product’s current advertising.
The description of my product is as follows; “Thick, juicy, cheesy. Quarter Pounder® with Cheese. A quarter pound* of 100% pure beef with absolutely no fillers, additives or preservatives. Just a pinch of salt and pepper, and seared on our grills so it’s thick and juicy. Layered with two slices of melty cheese, slivered onions and tangy pickles on a sesame seed bun. *Weight before cooking 4.25 oz.” (www.McDonalds.com) …show more content…
In addition, this articles indicates that the following are close competitors of McDonald’s; “close competitors, and this group includes Chipotle Mexican Grill, Inc. (NYSE: CMG) and Panera Bread Company (NASDAQ: PNRA). Starbucks Corporation (NASDAQ: SBUX)” (Downie, Ryan) How McDonald’s is perceived in the marketplace
“Consumers are loving all-day breakfast at McDonald's. Perception of the McDonald's brand hit its highest point in two years, according to YouGov BrandIndex, a consumer research firm that keeps tabs on the fast-food chain.” (Whitten, Sarah)
“The Golden Arches' recent advertisement campaign for all-day breakfast appears to be the catalyst for the chain's increased positive brand perception, the firm's research shows.” (Whitten, Sarah)
"In our best judgment, it would seem like those events are related and that's what would explain some of the recent sentiment improvement in McDonald's brand scores," Ted Marzilli, CEO of YouGov BrandIndex, told CNBC.” (Whitten,
Provide a description of the product you selected including an explanation of who the product competitors are, how the product is perceived in the marketplace, and your thoughts on the product’s current advertising.
The description of my product is as follows; “Thick, juicy, cheesy. Quarter Pounder® with Cheese. A quarter pound* of 100% pure beef with absolutely no fillers, additives or preservatives. Just a pinch of salt and pepper, and seared on our grills so it’s thick and juicy. Layered with two slices of melty cheese, slivered onions and tangy pickles on a sesame seed bun. *Weight before cooking 4.25 oz.” (www.McDonalds.com) …show more content…
In addition, this articles indicates that the following are close competitors of McDonald’s; “close competitors, and this group includes Chipotle Mexican Grill, Inc. (NYSE: CMG) and Panera Bread Company (NASDAQ: PNRA). Starbucks Corporation (NASDAQ: SBUX)” (Downie, Ryan) How McDonald’s is perceived in the marketplace
“Consumers are loving all-day breakfast at McDonald's. Perception of the McDonald's brand hit its highest point in two years, according to YouGov BrandIndex, a consumer research firm that keeps tabs on the fast-food chain.” (Whitten, Sarah)
“The Golden Arches' recent advertisement campaign for all-day breakfast appears to be the catalyst for the chain's increased positive brand perception, the firm's research shows.” (Whitten, Sarah)
"In our best judgment, it would seem like those events are related and that's what would explain some of the recent sentiment improvement in McDonald's brand scores," Ted Marzilli, CEO of YouGov BrandIndex, told CNBC.” (Whitten,