Coca Cola Essay

22248 Words Jan 20th, 2012 89 Pages
DECLARATION

I hereby declare that I have submitted an original piece of work. The secondary research work has been properly cited and acknowledged.

Zoya Ishaq June 25, 2011
____________ _____________ _________________
Name of student Date Signature
DEDICATION

I dedicate this report to my grandfather Malik Anwar-ul-Haq who passed away on October 6, 2010. He was my source of encouragement, motivation and inspiration. He was a best friend, a companion, a teacher, a father and a man with a dignified character and an impressive personality.
Bareabu, this is for you to
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The scope of the project is to discuss the marketing strategies adopted and applied by ‘Coca Cola’, Pakistan. The primary concern is how and what type of advertising tools and techniques Coca-Cola has used throughout the years since this company bases its sales on advertising and placement. The primary purpose of the report is to find out which company is leading the market i.e what are the market shares of the beverage companies and what are the tactics used by the leader which makes them able to control and influence the market.

My purpose was also to share maximum information about the products of Cola Cola that are now glued to our daily life consumptions. I have gathered a sound knowledge over the matter and have found this study to be extremely useful to me in my learning experience.

Kinnaird Postgraduate Programs 93, Jail Road Lahore 54000 Pakistan Telephone 042-7569536

April 14, 2011

Coca Cola Beverages Pakistan Limited
Lahore
Subject: Research Work for Final Dissertation

Dear Sir/Madam,
The Bachelor in Business Administration class has a course requirement for their complete organization analysis that entails project research.
It is requested that you allow Zoya Ishaq of BBA – 8 to spend time and conduct research in your Organization.
Your

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