Essay on “Coca-Cola Is Everything”
This paper will provide the answers to questions asked in week two assignment. The paper will explore concepts such as supply chain management, switching cost, and business intelligence and apply them to Coca-Cola’s internal collaboration efforts. Sources in the paper have cited the use of social media tools through Facebook and loyalty programs. Warden (2013) has called Coca-Cola king of social of media. This paper will compare Coca-Cola’s social marketing abilities to that of Pepsi’s social media tools. Research will conclude that Coca-Cola has used various technologies to achieve worldwide success in their business operations.
Coca-Cola is a global leader in the …show more content…
Coke not only seeks to maintain relationship with their bottlers; the beverage maker is also using social media to create loyalty with its customers. My Coke Rewards is a website seeking to attract customers by using switching costs that make the consumer reluctant to try another product or service. My Coke Rewards has created a loyalty program by placing codes on specially marked packages of Coke products. Customers enter the My Coke Reward website and enter the codes, which are converted into points that can be redeemed for various pries or sweepstake entries. The loyalty program