Coca-Cola and Bp Case Study Essays

2166 Words Mar 12th, 2012 9 Pages
Case Study
Coca-Cola and CEO Douglas Ivester
BP and CEO Tony Hayward

1. If Douglas Ivester was so successful, for years, on the executive staff, why did he fail when he was given the CEO/president position? Give an overall impression, broad stroke explanation of why he failed. Ivester was a hardworking, diligent CEO, but he lost sight of the people side of Coca-Cola. In any business people are a very important aspect that needs to be nurtured because without them the business is nothing but a name. Ivester’s predecessor, Robert Goizueta, had a “management mantra -- this is a people-relations business” (Knoop, 11). Ivester seemed to forget that mantra and took over the company selfishly.

2. List the key situational
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He seemed to concentrate on only the numbers Coke was producing, which was only a part of being a leader. Ivester was in need of control and left everyone else in the dark. He was very autocratic in his leadership ways and his considerations of his employees were very low.
9. What were Ivester’s personal strengths and weaknesses as a leader? What should he have done to ensure his personal survival? His personal strengths were hardworking, driven, determined, straight forward and ambitious. His weaknesses were selfish, arrogant, intimidating, rigid and introverted. If he was able to more open to advice from others then maybe he could have survived. Including others is truly better for a leader because there would be more ideas and suggestions to work with.
10. How was the Belgium Coke contamination situation handled? What mistakes were made? What should have been done? Did the Coke give away following the contamination help or hurt Coke? The Belgium Coke contamination situation was handled horribly by the company and Ivester. First, Coke took too long in responding to the situation. It took them 48 hours to supply the public with information about the contamination risk. Secondly, Ivester stayed in Atlanta instead of rushing to Belgium to show a public commitment to the problem. Third, it took him almost ten day before addressing and apologizing in public for the scare. Finally, Coca-Cola and Ivester were

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