Coca-Cola Advertisement Analysis Essay examples

1034 Words Jul 31st, 2013 5 Pages
Coca Cola Advertisement Analysis
As I read the Coca-Cola ad, the first thing I notice is the word “America” because of its very large size and very appealing font. I believe the advertiser’s emphasis on the virtues of the word were to appeal to an audience, which would be all of America, and to sell its product. Doing this allows the consumer feel as though they aren’t discriminative because they call for such a broad and large audience not just one certain group of people. This also makes the advertisement seem more friendly in a sense, meaning its light hearted, because when an ad speaks to a specific group of people the others who aren’t a part of that group see it feel left out in a sense and may not even read it. The advertiser may
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When an advertiser does this it almost puts the product right in your hand and gives you the choice to put it down or keep it. Its presentation is pretty straight forward, given that it is from an older advertisement it is in black and white, so I feel like the meaning of the words are not being taken away on the count of colors. Colors are a way to catch one’s attention, which should be appealing to the eye, for example bright colors that look good together, color such as brown or a dull red aren’t very appealing, but they can be depending on what is being sold.
Some words and phrases in the advertisement could help me specify the age group, education level, socioeconomic background of the audience. The age group I’d suggest would be about young adult and older, because I couldn’t imagine this ad being aimed at anyone under 16. I couldn’t see such thing because they haven’t lived long enough, in the ad it says, “It’s a trip down a dirt road in a beat up old jalopy.” a jalopy is an old school car built back in the day, even a little before my time. It was an old-style class stock car racing in America, there for maybe that was aimed for an older audience that would bring back memories to them. I honestly don’t sense a certain education level besides if you are too young to read. The ad isn’t a scholarly article so it’s not hard to read from higher level education. There is also no specific or specified socioeconomic group

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