Television advertising has been enticing humans to buy consumer goods since its inception in the mid 20th century. Advertisers utilize a number of strategies from different professional and academic fields such as visual arts, business, and psychology. Television advertising can have quite real emotional and behavioral effects on those who watch them, and advertisers take advantage of this, manipulating human emotion with the end result of the consumer buying the product that is being advertised. As humans are by nature emotional beings, utilizing psychological tactics such as classical conditioning have proven highly effective in influencing behaviors and consumption habits when applied to television advertising. Advertisers want the person
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The most effective is a concept from psychology known as classical conditioning. Classical conditioning is a system of unconscious learning where the subject learns to elicit a certain response after being repeatedly bombarded with certain stimuli, or a pairing of stimuli. This concept was first discovered in the 19th century by a psychologist named Ivan Pavlov; who studied this effect on the salivation of dogs. He would bring the dogs food each day, and ring a bell at the time of bringing them food. Initially, the dogs only salivated when the food arrived, but after repeated exposure to the pairing of stimuli, the dogs would salivate at the bell sounding, rather than the actual food. The dogs had been trained to elicit a response to an association, rather than the food itself. This logic was later applied to television advertising. Advertisers wish to elicit a certain behavior from humans who watch their commercials, and so bombard them with a repetitive pairing of stimuli. Over time, they will eventually elicit a conditioned emotional response just from seeing or buying a certain product; and not from the content of the commercial that made them feel that way in the first
The most effective is a concept from psychology known as classical conditioning. Classical conditioning is a system of unconscious learning where the subject learns to elicit a certain response after being repeatedly bombarded with certain stimuli, or a pairing of stimuli. This concept was first discovered in the 19th century by a psychologist named Ivan Pavlov; who studied this effect on the salivation of dogs. He would bring the dogs food each day, and ring a bell at the time of bringing them food. Initially, the dogs only salivated when the food arrived, but after repeated exposure to the pairing of stimuli, the dogs would salivate at the bell sounding, rather than the actual food. The dogs had been trained to elicit a response to an association, rather than the food itself. This logic was later applied to television advertising. Advertisers wish to elicit a certain behavior from humans who watch their commercials, and so bombard them with a repetitive pairing of stimuli. Over time, they will eventually elicit a conditioned emotional response just from seeing or buying a certain product; and not from the content of the commercial that made them feel that way in the first