Nomi Ansari Case Study

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NOMI ANSARI
Company Profile
Nomi Ansari emerged on the scene in 2001 and in under a decade, the Nomi Ansari brand has become one of the most sought-after labels in Pakistan
From the moment he arrived, Nomi Ansari caught the public’s attention with his ultra-vibrant palette. His clothes were fun and funky, and at the same time had a distinctly ethnic touch that appealed to tastes from across the spectrum. It is an appeal that he has consistently maintained. Today, his highly inventive color combinations and detailed craftsmanship with intricate embellishments have become his signature style.
In 2006, Nomi Ansari launched his prêt line, DNA, which shared the core traits of his hallmark brilliance but made it accessible to a much wider audience.
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Number of employees:
• Total number of employees in Lahore are approximately 200.
• Total number of employees over all in Pakistan are approximately 5000 above.

Human resource department
HRM, The procedure of appointing and developing employees so that they become more treasured to the organization.
Human Resource Management includes
• Conducting job analyses
• Recruiting the correct people for the job
• Orienting and training
• Handling wages and salaries
• Providing benefits
• Measuring performance
• Resolving clashes by communicating with all employees at all levels

Recruitment and selection: They have to recruit staff after every 3 to 4 months approximately but there are a lot of employees who have been working there for 7 to 10 years. They work 10 to 12 hours per shift and the lunch is not provided by the management but they compromise on all this as they are given good a salary and most importantly they are given salaries on time. J. hires its skilled talented designers from top fashion institutes in the country who at first start by studying trends and conducting research for its distinctive and flashy casual and formal
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Motivation: For motivation they give increments and also give certificates on order to motivate and acknowledge employee work performance. Moreover, certificates are given to the employee of the month and staff is given a specific target which if achieved successfully, are rewarded with bonuses and trips to their abroad branches. The management makes sure that the staff member are given equal rights and are heard. They treat them as a family. If they have any complaints, they are free to contact the higher management.
Training and development: They train their staff after appointing them, it is usually a one day training seminar of only 2 to 3 hours maximum. They train them how to deal with the customers and how to handle their temper in case if they get hyper or aggressive. They check the confidence and self-control level of the staff member and train them accordingly. The training is given to the staff after every 3 to 4 months approximately as they change their staff after a specific period of time.
Appraisals:
An appraisal basically check the performance of every individual in which they usually judge the current and past work performance of every individuals. So in J. they make decisions about the promotions, pay and careers and they also identify the development needs of individuals by checking the past and current performance of the

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