The Alexa advertisement that aired during the super bowl used rhetorical appeals and celebrity cameos as well as other rhetorical strategies to seem professional and relatable to the audience in order to effectively sell its product to the audience. The advertisement featured the voice of Alexa losing her voice while assisting the owner of an Alexa product. Then, the executives at Alexa corporation had various celebrities take over as the voice of Alexa. This went disastrously, and the commercial ended with Alexa getting her voice back, in order to help the users. The marketing team targeted a specific audience in a specific context to get their purpose across. They also had excellent usage of rhetorical strategies, particularly ethos, pathos,
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The commercial makes it seem like if you have Alexa it is basically like having a celebrity helper. Also, it delivers the message of if you want to be more like celebrities you should buy their product. It also demonstrates that the company itself is up to date with popular culture. This is important because it portrays the company as modern and up to date with the cutting-edge technologies of the modern world. The celebrities shown were purposefully and carefully chosen to target a wide range of audiences. They selected Cardi B, a young pop artist in order to target the younger population who keeps up with popular culture and listens to pop music. The marketing team also put a few older celebrities, namely Sir Anthony Hopkins who is an older actor, into their commercial in order to target the older audience. This advertisement was effective in its purpose of getting the brand name out into the public and enticing …show more content…
Logically, it makes more sense to have the virtual assistant do your work for you. They appeal to the audience’s sense of logos because their product saves time for the consumers by doing more work faster. They also show ethos, their own credibility, by including celebrity cameos and the short clip of workers in the office. The team counts on the fact that the audience will equate the credibility of popular celebrities with their product. Additionally, in the scene located in the Amazon Alexa office, all of the characters are dressed in business casual attire. This gives off the impression that everyone who works for Alexa is a professional. The most effective rhetorical appeal used in this commercial is pathos because the product is relatable to the audience. Alexa is shown in a variety of different settings. For example, one scene is a teenage boy doing homework in his room, another is a dinner party, and another is an older white man trying to listen to country music in his home. Placing their product in multiple settings makes it seem very versatile and useful in many different situations of life. Additionally, the marketing team humanizes Alexa by having the computer program lose its voice. By humanizing the software it makes the audience sympathize and empathize with this software. The emotional connection between the audience and Alexa makes people more likely to purchase
The commercial makes it seem like if you have Alexa it is basically like having a celebrity helper. Also, it delivers the message of if you want to be more like celebrities you should buy their product. It also demonstrates that the company itself is up to date with popular culture. This is important because it portrays the company as modern and up to date with the cutting-edge technologies of the modern world. The celebrities shown were purposefully and carefully chosen to target a wide range of audiences. They selected Cardi B, a young pop artist in order to target the younger population who keeps up with popular culture and listens to pop music. The marketing team also put a few older celebrities, namely Sir Anthony Hopkins who is an older actor, into their commercial in order to target the older audience. This advertisement was effective in its purpose of getting the brand name out into the public and enticing …show more content…
Logically, it makes more sense to have the virtual assistant do your work for you. They appeal to the audience’s sense of logos because their product saves time for the consumers by doing more work faster. They also show ethos, their own credibility, by including celebrity cameos and the short clip of workers in the office. The team counts on the fact that the audience will equate the credibility of popular celebrities with their product. Additionally, in the scene located in the Amazon Alexa office, all of the characters are dressed in business casual attire. This gives off the impression that everyone who works for Alexa is a professional. The most effective rhetorical appeal used in this commercial is pathos because the product is relatable to the audience. Alexa is shown in a variety of different settings. For example, one scene is a teenage boy doing homework in his room, another is a dinner party, and another is an older white man trying to listen to country music in his home. Placing their product in multiple settings makes it seem very versatile and useful in many different situations of life. Additionally, the marketing team humanizes Alexa by having the computer program lose its voice. By humanizing the software it makes the audience sympathize and empathize with this software. The emotional connection between the audience and Alexa makes people more likely to purchase