Academic Source 1
Crompton, J. L. (1993). Sponsorship of Sport by Tobacco and Alcohol Companies: A Review of the Issues. Journal of Sport and Social Issues, 17(2), 148-167.
This article discusses how the sports industry’s concerns with their own self-betterment and prosperity, commonly results in incongruent sponsorships with companies representing addictive and harmful products. John L. Crompton analyzes multiple perspectives on the issue regarding tobacco and alcohol sponsorship in sport. He reasons that there is hypocrisy in this matter given that, “sport which exemplifies a healthy, fit, lifestyle…[is often] used as a promotional vehicle for products that appear to be the antithesis of this.” (Crompton, 1993, p.148). Albeit, Crompton …show more content…
Additionally, this article brings attention to the fact that the sponsorships between sport and tobacco products are seldom disputed as they have become, “integrated in people’s minds over time” (Dewhirst & Sparks, 2003, p. 391). The latter issue emanates from hegemony, and the tobacco industry’s long history of being in correlation with sport. This article relates the strategies used in sponsorship, to the negative implications suffered on behalf of the unquestioning members of society. Ultimately, it is expressed that tobacco companies exploit the desirable lifestyle constructs regularly associated with sport, for their own …show more content…
Hagmann discusses how the WHO initiated the “Tobacco Free Sports campaign” (Hagmann, 2002), with the intent to eliminate the harmful correlation between sports and tobacco, as, “the two just don’t mix” (Yach, 2002). This article establishes that tobacco sponsored sporting events are in fact marketing strategies that have irrefutably resulted in increased tobacco use among viewers. Furthermore, Hagmann also addresses how the tobacco industry targets youth by capitalizing on the opportunities to associate with sport. This article precedes the implementation of the Tobacco Regulation Act of 2003, from the WHO, and it chronicles why this act was necessitated, and how it came into fruition. Essentially, the central issue of this article stems from the successfulness of the tobacco sponsored sporting events in that they prompted and endorsed the use of tobacco in
Crompton, J. L. (1993). Sponsorship of Sport by Tobacco and Alcohol Companies: A Review of the Issues. Journal of Sport and Social Issues, 17(2), 148-167.
This article discusses how the sports industry’s concerns with their own self-betterment and prosperity, commonly results in incongruent sponsorships with companies representing addictive and harmful products. John L. Crompton analyzes multiple perspectives on the issue regarding tobacco and alcohol sponsorship in sport. He reasons that there is hypocrisy in this matter given that, “sport which exemplifies a healthy, fit, lifestyle…[is often] used as a promotional vehicle for products that appear to be the antithesis of this.” (Crompton, 1993, p.148). Albeit, Crompton …show more content…
Additionally, this article brings attention to the fact that the sponsorships between sport and tobacco products are seldom disputed as they have become, “integrated in people’s minds over time” (Dewhirst & Sparks, 2003, p. 391). The latter issue emanates from hegemony, and the tobacco industry’s long history of being in correlation with sport. This article relates the strategies used in sponsorship, to the negative implications suffered on behalf of the unquestioning members of society. Ultimately, it is expressed that tobacco companies exploit the desirable lifestyle constructs regularly associated with sport, for their own …show more content…
Hagmann discusses how the WHO initiated the “Tobacco Free Sports campaign” (Hagmann, 2002), with the intent to eliminate the harmful correlation between sports and tobacco, as, “the two just don’t mix” (Yach, 2002). This article establishes that tobacco sponsored sporting events are in fact marketing strategies that have irrefutably resulted in increased tobacco use among viewers. Furthermore, Hagmann also addresses how the tobacco industry targets youth by capitalizing on the opportunities to associate with sport. This article precedes the implementation of the Tobacco Regulation Act of 2003, from the WHO, and it chronicles why this act was necessitated, and how it came into fruition. Essentially, the central issue of this article stems from the successfulness of the tobacco sponsored sporting events in that they prompted and endorsed the use of tobacco in