The Impact Of Media On Sports

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While watching a professional basketball game, it is easy to see the impact media and advertising has had on each particular game, but how much do they control the sport? In a perfect basketball world we would see a great battle of “teams” compete for a title, but because of the media, the rise to superstardom has reigned and being a “team” has lost its meaning. Because of the “Americanization” of sports as some are now calling it, our society focuses more on the satisfaction sports can bring the fans, more than the credibility of the sport. After all, society places value on competition and flashy plays, therefore a value is put on the sport itself. In this paper we will look particularly on how media and society has influenced professional basketball, and how the game has changed from an athletic event to an entertainment one. …show more content…
Like most sports, basketball started as a game with little to no fan base, but over the years the game kept growing, and changes were made. Since basketballs conception …show more content…
Sports analogies, catch phrases, sports bars and other related ideals impact our world today whether you watch sports or not, and this is because sports are so oftenly broadcasted through our media to the general population (Adams, 2008). Society has affected sports just as much as media has and they are usually interchangeable because the media relies on the society just as the society relies on the media (Marci, 2012). One of the most important things about sports and especially football is its ability to coincide with community values and political agencies as it works to define ethics to our society as a whole (Marci, 2012).

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