Moreover, that excellence is critical to an organization’s sustainability because it increases customer loyalty and profitability’ (p.1). For example, Zappos has an almost fanatical following and customer satisfaction contributes to is profitability. Perhaps, that is why, Zappos focuses on customers instead of prices. Furthermore, Zappos advertisement is mostly focused on its customer service rather than the products it sells. Consequently, good customer service can sell a company’s products, and in Zappos case it does exactly that. Therefore, contributing to its profitability. Zappos, treats customers as an important asset, and in turn, 75% of their sales are from repeat customers. Furthermore, Venugopal & Priya (2015) states, “there is a shift of focus from the product oriented organization to the customer oriented organization in understanding the needs of the customer. Moreover, companies use a wide range of marketing strategies to attract new customers and to retain existing customers at a competitive edge to create a long-lasting profitable relationship with their
Moreover, that excellence is critical to an organization’s sustainability because it increases customer loyalty and profitability’ (p.1). For example, Zappos has an almost fanatical following and customer satisfaction contributes to is profitability. Perhaps, that is why, Zappos focuses on customers instead of prices. Furthermore, Zappos advertisement is mostly focused on its customer service rather than the products it sells. Consequently, good customer service can sell a company’s products, and in Zappos case it does exactly that. Therefore, contributing to its profitability. Zappos, treats customers as an important asset, and in turn, 75% of their sales are from repeat customers. Furthermore, Venugopal & Priya (2015) states, “there is a shift of focus from the product oriented organization to the customer oriented organization in understanding the needs of the customer. Moreover, companies use a wide range of marketing strategies to attract new customers and to retain existing customers at a competitive edge to create a long-lasting profitable relationship with their