Although customer relationships are an integral part of obtaining a competitive advantage, the method of obtaining and securing these relationships is the true of success. Zappos is a reseller of products rather than actually producing their own. Therefore, a shift in the corporate focus could rapidly decay the relationships previously built. If Zappos does not continue to programs like offering new hires that do not assimilate to the environment a payout rather than a job, the potential to lose their competitive advantage is extremely high. This method to weed out employees that could potentially cause a debauched interaction with their consumers is way keeps the word of mouth marketing profitable. If there are numerous cases of substandard
