Case Study Of Pepsi

1098 Words 4 Pages
Introduction
In 1893, Caleb Bradham who is a pharmacist wanted to create a fountain drink that was appealing and would aid in digestion and boost energy. He mixed water, sugar, vanilla, oil and pepsin (an enzyme that helps digestion), and then named it Pepsi-Cola. In 1902, Caleb created the Pepsi Company. Today, Pepsi is a worldwide reputation in the United States of America, and its annual sales in the world has reached 270 billion dollars. Indra Nooyi is Chairman and Chief Executive Officer of PepsiCo. In its global food and beverage portfolio, PepsiCo has 22 brands that generate more than $1 billion each in annual retail sales. PepsiCo 's success, similar as all the successful enterprises, attributed to the visionary leadership, innovative
…show more content…
We are guided by Performance with Purpose: delivering top-tier results in a way that sustains and respects business, society and the planet.”(http://www.pepsico.com/Purpose/Our-Mission-and-Values). In this case, PepsiCo propose sustainable growth is the ultimate power and measure of Pepsi 's success. In the pursuit of sustainable growth, they encourage innovation, pay attention to effectiveness, and understand today 's behavior whether influence the future of the company. To achieve sustained growth means that the development of individuals and the improvement of the company 's performance. Its goal is to achieve development and …show more content…
Therefore, their informal language is more likely the family language. They become comfortable with moral terminology to encourage ethical behavior. For example, the CEO of PepsiCo said that “Corporations should embrace this new way of doing business. Profitable companies of the 21st century will be those that align the needs of their business with the needs of the world around them.” In this sentence, there is no words make people feel uncomfortable. On the contrary, it is not only a kind of feeling, but also easily lead to resonance.
Norms
In PepsiCo, the norms is aligned with its ethical codes and policies. All of norms are supporting their stated rules, mission, and values. The core idea in its norms is acting ethically and responsibly is not only the right thing to do, but also the right thing to do.

Related Documents