Case Study Analysis: Essay
"Walmart's Strategies in China"
Wal-Mart Stores, Inc. (NYSE: WMT), branded as Walmart, is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world's third largest public corporation, according to the Fortune Global 500 list in 2012, the biggest private employer in the world with over two million employees, and is the largest retailer in the world. Walmart remains a family-owned business, as the company is controlled by the Walton family, who own a 48 percent stake in Walmart. It is also one of the world's most valuable companies.
The company was founded by Sam Walton in 1962, incorporated on …show more content…
As the years and the U.S. economy progressed, Wal-Mart expanded and became a consumer empire in the U.S. As with many empires, once they started reaching a point of saturation in their growth domestically, they eventually looked to expand their borders and go global. Globalization and new emerging markets such as China, South America and other regions presented new opportunities for expansion that didn’t exist before the nineteen nineties.
In the nineties, with the U.S. market reaching saturation, Walmart sought to sustain its double digit growth by going global including penetration into the newly opened Chinese market. Could Walmart replicate it’s American success story in China?
In this paper we will try to answer this question as presented in this case study. We will try to show how the Walmart model was implemented and if it worked, and what can be learned from the Walmart and other experiences for other retailers.
Walmart in America
In the North American market Walmart is much more than just another department store. Walmart is famous for catering to Middle America and it is the ultimate shopping place for mid to low income shoppers in America where they can find what they need (and want) for low prices.
Under Sam Walton’s direction attention, was paid