Strong financial performance statistics …show more content…
Therefore, they need to invest much on different aspects, such as employees’ salaries, infrastructure improvement. Also, although Café de Coral is on the leading position in Chinese fast-food industry, it’s still has many competitors affects the position of Café de Coral, for example, Fairwood, Maxim’s and McDonald, which are the direct competitors in the fast-food industry. Therefore, it might cause customers losses from Café de Coral to other fast-food …show more content…
From the study of the Department of Health, more than 40% of Hong Kong people eat outside for lunch at least five days a week. And people wish restaurants can offer healthier food choices for them. Therefore, Café de Coral launched some nutritional meal for society in order to satisfy people’s health consciousness. Also, Café de Coral has participated in EatSmart Restaurant so that they would cook their foods under “3 Less” and “More Fruit and Vegetables” basis. Therefore, people don’t need to worry too much when they eat outside.
Furthermore, Café de Coral wants to satisfy people in busy lifestyles so it operates a new brands-CdC Hundred & more in Central. CdC Hundred & more which mainly focus on take-out meal which is suitable for the busy white collar. Also, it provides some snacks in the store. With the view of this, Café de Coral develops this creative and innovative restaurant under the society in busy lifestyles.