The global environment has been experiencing a rise in the availability and consumption of fast food options worldwide. This is due to an increase in the demand of fast, reasonably priced, and accessible food options such as Chipotle. With 1,681 restaurants in total, only 17 of which are located outside the United States, it may seem as if Chipotle has not been exploiting their opportunity to expand internationally. Though this is not the case, Chipotle has purposely refused to franchise, the business model fast food chains tend to adopt to both profit from franchising fees and expedite expansion. Executives believe that companies who franchise “Either need money to grow or they need operators to run restaurants”, and Chipotle doesn’t need
