Greggs has set also a charity policy for the local society. Specifically, they are organising numerous charitable operation for schools and homeless people. Regarding schools, Greggs via the Breakfast Club operation provided free bread in 304 primary schools in 2014 and cash grant on other running costs at 163 schools. The figure 6 is illustrated the breakfast club operation since 2010 (Greggs, 2000). Furthermore, Greggs invest money to their public image and franchise. Regarding franchise, they opened 50 new brunches and 20 franchising partners in 2014. Branding name and franchise are very important for businesses as they can attract new customers and contribute to customers’ loyalty. An example of this aspect will be illustrated. There were
