Q 1. I have selected the CIBC and RBC banks as the competing brands for this assignment.
CIBC value proposition
The CIBC tag line “Banking that fits your life” is a customer focused value proposition of providing on-demand, easy to use, fast services that are designed to accommodate the customers lifestyle and schedule. Simply, it emphasizes making the customers’ day-to-day banking transactions faster, convenient and easy to complete. The value for the customer is banking services that work to accommodate the customer’s schedule by providing banking service anytime and anywhere.
The benefits for the customer aim to reduce their day to day stresses and hassles, thus freeing up time for the customer to focus on other important areas of their lives. It targets the customers’ need to manage their busy, hectic and complex lives by offering solutions to reduce these demands on the customer and their valuable time. Additionally, they will meet when and where you want, thus further simplifying the customers life. I think this is also aimed at the …show more content…
Upon review of each of these digital tools I noted the cumulative follower figures for both CIBC and RBC. CIBC only has 689,000 followers where RBC has 895,000 followers. However, in scrolling through the CIBC facebook and twitter pages there are more customer postings than on the RBC facebook and twitter pages. The CIBC monitors its’ pages more closely as evidenced by the consistent CIBC responses to the customer posts. Almost all customer postings showed a response from a CIBC representative. Also, the CIBC representative had private messaged the posting customer to follow up with the customer regarding the complaints or issue. In some instances, the representative also initiated an inquiry request on behalf of the customer with the appropriate CIBC service
CIBC value proposition
The CIBC tag line “Banking that fits your life” is a customer focused value proposition of providing on-demand, easy to use, fast services that are designed to accommodate the customers lifestyle and schedule. Simply, it emphasizes making the customers’ day-to-day banking transactions faster, convenient and easy to complete. The value for the customer is banking services that work to accommodate the customer’s schedule by providing banking service anytime and anywhere.
The benefits for the customer aim to reduce their day to day stresses and hassles, thus freeing up time for the customer to focus on other important areas of their lives. It targets the customers’ need to manage their busy, hectic and complex lives by offering solutions to reduce these demands on the customer and their valuable time. Additionally, they will meet when and where you want, thus further simplifying the customers life. I think this is also aimed at the …show more content…
Upon review of each of these digital tools I noted the cumulative follower figures for both CIBC and RBC. CIBC only has 689,000 followers where RBC has 895,000 followers. However, in scrolling through the CIBC facebook and twitter pages there are more customer postings than on the RBC facebook and twitter pages. The CIBC monitors its’ pages more closely as evidenced by the consistent CIBC responses to the customer posts. Almost all customer postings showed a response from a CIBC representative. Also, the CIBC representative had private messaged the posting customer to follow up with the customer regarding the complaints or issue. In some instances, the representative also initiated an inquiry request on behalf of the customer with the appropriate CIBC service