Grace Kennedy Swot Analysis

Decent Essays
AC 2.3 Evaluate the competitive strengths and weaknesses of an organization’s current business
Internal Environment: SWOT ANALYSIS - STRENGTHS
The current business strategy of Grace Kennedy is to evaluate and monitor group performance in order to achieve the strategic goals of the Internal Processes, Financial objectives, Customer satisfaction and Learning and Growth Objectives (GraceKennedy.com, 2014).

STRENGTHS SUPPORTING EVIDENCE EFFECTS PLANNED INITIATIVE
• Strong consumer and customer base

Customer survey

Increase profits

Brand loyalty Word-of-mouth testimonials increase customer base

Increase brand awareness both locally and internationally

Continue to monitor customer experiences and to ensure that the service
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To invest in new machineries to enhance production output.
• Human resources

Employees and management surveys Strategic Plan Effective monitoring of relationships with staff.

Monitoring of retention and development of the team and also staff satisfaction
• Diversity Market research Entering into new markets with new products Continue to meet the needs of the diaspora in the international markets.

• Grace brand Advertisements via the television, radio and magazines Increase and build brand awareness Investing in use of technology to assist the customers efficiently.

Effective use of online activity is targeted in such a way to build brand awareness and to introduce new products.

Internal Environment: SWOT ANALYSIS – WEAKNESSESS
The current business strategy of Grace Kennedy is to evaluate and monitor group performance in order to achieve the strategic goals of the Internal Processes, Financial objectives, Customer satisfaction and Learning and Growth Objectives (GraceKennedy.com, 2014).

STRENGTHS SUPPORTING EVIDENCE EFFECTS PLANNED INITIATIVE
• High cost of operations

Decline in pretax profits Unable to invest in projects to achieve sustainable
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Creates opportunity for other initiatives. To continue to effectively service the loan portfolios. This will provide future loans approval to develop and invest in projects.

External Environment: SWOT ANALYSIS - THREATS

The current business strategy of Grace Kennedy is to evaluate and monitor group performance in order to achieve the strategic goals of the Internal Processes, Financial objectives, Customer satisfaction and Learning and Growth Objectives (GraceKennedy.com, 2014).
STRENGTHS SUPPORTING EVIDENCE EFFECTS PLANNED INITIATIVE
• Global competition Major competitors may enter the manufacturing industry and targets market segment Increase competition may arise for the market segment's growth. This could impact future growth forecasting.

Continue to deliver continuous quality and affordable products.

Ensure that customer needs and wants are met by providing value.
• Depreciating dollar Business news and the daily rates financial institution provides Reduce the spending power of

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