The apple does not fall from the tree for S. Martinelli & Company. The five generation company family owned and operated business since 1868, serves as an example of a successful and ethical small business. Over the years, the S. Martinelli & Company has grown and evolved through the years. Focusing on developing products from apple juice to sparkling cider, S. Martinelli & Company went from a small business to a national brand.
Most people can agree that a little healthy competition cannot be a bad thing. In S. Martinelli & Company, major rivals include Welch’s and R.W. Knudsen. John Martinelli said that the company’s even making progress in China, a big contender in the apple market (Jones, 2011). S. Martinelli & Company have competitors within the juice and apple market. Martinelli also started a lemonade line, which could aid in beating out competitors and grow the business. Martinelli’s also has to identify market trends in the …show more content…
Martinelli’s has had its share of highs and lows throughout the years, but their flexibility and optimism in dealing with the unfortunate circumstances has proven their dedication to the company. In 2015, S. Martinelli & Company announced a nationwide recall to certain products (“Recalls”, n.d.). In dealing with the recall, Martinelli offered their assistance and support to customer’s during this time. As Martinelli’s focuses on safety and quality, they decided to publicize the recall and offer full refunds, as well as take questions 24/7 to ensure that they satisfy the customers’. Martinelli’s took the ethical dilemma of the recall and evaluated courses of action upon deciding the appropriate response to the incident. In the end, they chose to value their customers’ and their safety and to voluntarily recall certain
Most people can agree that a little healthy competition cannot be a bad thing. In S. Martinelli & Company, major rivals include Welch’s and R.W. Knudsen. John Martinelli said that the company’s even making progress in China, a big contender in the apple market (Jones, 2011). S. Martinelli & Company have competitors within the juice and apple market. Martinelli also started a lemonade line, which could aid in beating out competitors and grow the business. Martinelli’s also has to identify market trends in the …show more content…
Martinelli’s has had its share of highs and lows throughout the years, but their flexibility and optimism in dealing with the unfortunate circumstances has proven their dedication to the company. In 2015, S. Martinelli & Company announced a nationwide recall to certain products (“Recalls”, n.d.). In dealing with the recall, Martinelli offered their assistance and support to customer’s during this time. As Martinelli’s focuses on safety and quality, they decided to publicize the recall and offer full refunds, as well as take questions 24/7 to ensure that they satisfy the customers’. Martinelli’s took the ethical dilemma of the recall and evaluated courses of action upon deciding the appropriate response to the incident. In the end, they chose to value their customers’ and their safety and to voluntarily recall certain