Target could have truly prevented this attack from happening. However, due to negligence on the company's behalf, the network upgrade was tabled and the consumers suffered that decision. The Target Corporation failed to be good stewards over the consumer's trust, and causing the consumer's sensitive information to be compromised.
In hindsight, had the security systems been the top priority the data breach may have been avoided. The fact that the CEO shunned the decision to have the improvements made, caused the consumers to suffer the devastation of having their sensitive information stolen, thereby generating an ethical calamity for Target that cost them their stellar integrity. Target should have had better security features that would …show more content…
This meant that they had to strategies new views and ideas in order to perform right, continue driving profitable sales for the company, and fix the ethical issue they were facing. Target Corporation was facing ethical issues of consumer trust and breach of private information because of personal information being stolen through the Target system, which also affected reputation and performance. In order to fix these ethical issues, Target had invested $5 million dollars into a campaign in order to have personal information from the guest protected. Being in the retail business and an assistant manager for Target, we recently saw a declining trend in-store sales because guests were not feeling confident shopping at Target and the trust was lost. Target reputation was also affected because of the Target breach which is also a reason why sales were declining. Since $5 million dollars were invested to a campaign in order to save the guest personal information, the company had to reduce payroll from stores in order to make up for the $5 million dollars that were invested which brought another ethical issues with team members' wages. It was later announced through a conference call and to the press that 500 positions were eliminated from headquarters which shows how it has impacted the company in order to save money and continue to have stock holders profiting. Gregg Steinhafel who is the CEO of Target Corporation also released that 8 stores will be closing because of financial performance. "After careful consideration of each location's financial performance, Target announced that it plans to close eight U.S. stores on May 3, 2014. The stores affected by this announcement are located in :West Dunde, Ill; Las Vegas, NV; North Las Vegas, NV; Duluth, GA; Memphis, TN, Orange Park, Fla; Middletown, OH; and
In hindsight, had the security systems been the top priority the data breach may have been avoided. The fact that the CEO shunned the decision to have the improvements made, caused the consumers to suffer the devastation of having their sensitive information stolen, thereby generating an ethical calamity for Target that cost them their stellar integrity. Target should have had better security features that would …show more content…
This meant that they had to strategies new views and ideas in order to perform right, continue driving profitable sales for the company, and fix the ethical issue they were facing. Target Corporation was facing ethical issues of consumer trust and breach of private information because of personal information being stolen through the Target system, which also affected reputation and performance. In order to fix these ethical issues, Target had invested $5 million dollars into a campaign in order to have personal information from the guest protected. Being in the retail business and an assistant manager for Target, we recently saw a declining trend in-store sales because guests were not feeling confident shopping at Target and the trust was lost. Target reputation was also affected because of the Target breach which is also a reason why sales were declining. Since $5 million dollars were invested to a campaign in order to save the guest personal information, the company had to reduce payroll from stores in order to make up for the $5 million dollars that were invested which brought another ethical issues with team members' wages. It was later announced through a conference call and to the press that 500 positions were eliminated from headquarters which shows how it has impacted the company in order to save money and continue to have stock holders profiting. Gregg Steinhafel who is the CEO of Target Corporation also released that 8 stores will be closing because of financial performance. "After careful consideration of each location's financial performance, Target announced that it plans to close eight U.S. stores on May 3, 2014. The stores affected by this announcement are located in :West Dunde, Ill; Las Vegas, NV; North Las Vegas, NV; Duluth, GA; Memphis, TN, Orange Park, Fla; Middletown, OH; and