The nature of the news coverage was informative and professional. The news informed people of the crisis and the companies effected by the recall. The effects of Listeria were included in the media releases. The media informed people to discard the Blue Bell they had for their safety. The worst media coverage Blue Bell received was the reports of deaths caused from the Listeria. The media was not necessarily harsh on Blue Bell but explained the necessary actions for consumers to take. The overarching themes were releasing the facts to keep the public
