Bus599 Mod 1 Case Essay

2551 Words 11 Pages
MBA Integrative Project
BUS599

Module 1

Strategic Review
Skype

FOR Dr. Harry Hascall

From: William E. Lopez-Valentin

Date: Jul 23, 2012

Trident University

Strategic Analysis of Skype

Introduction
This paper will present a strategic analysis of Skype. I will discuss Skype Mission, Vision, Values, Goals / Objectives and strategic business. Skype was founded in Luxembourg in 2003, by Niklas Zennstrom and Janus Friis, creators of Kazaa, software designed to share music and movies. Throughout its history, framed by investment offers and sales of the company, Skype remains a large and prized signature in the world of technology. In 2005, eBay the product auction site through internet bought Skype
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Skype today is one of the tools that many users used to carry voice and video calls worldwide. Besides, the service was incorporated into the largest social network in the world, Facebook. Definitely the last few months have been very motivated for this company, and it seems that Skype has few years of being established as such. But the truth is that Skype has come a long way in history. The chronological events addressed earlier, shows all the way this company has had to go to establish itself as one of the most important and favorite users.
Skype’s objective is to please their customers by offering free international telephone conversations so they can make unlimited voice and high quality software using peer to peer technology. Skype's mission is to provide a simple communication tool, reliable and easy to use that actually works. Its vision is to develop communications solutions for users of Internet telephony services. Skype wants people to communicate with friends, family and colleagues with more flexibility and lower costs, and quality of sound never before imagined. Skype encourages the use of high quality connectivity. The proof is joint work with international telecommunications companies share the goal of providing the public with better ways to communicate. Skype is working hard towards expanding the supported platforms, including mobile handsets and devices. Although at

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