Company Overview
Bunnie Cakes is a vegan bakery located in Miami, Florida. It was founded by Mariana Cortez in 2009 after a failed attempt to find a vegan cake for her oldest son second birthday party (Cortez). His son has dietary restrictions and could not eat regular cakes. Cortez explains that she found inspiration in her grandmother’s recipes and adapted the ingredients to make the cakes vegan. Cortez, owner and founder of Bunnie Cakes, began selling vegan baked goods from her home in 2009. She also sells wholesale to many of Miami's restaurants and markets. Her mini cupcakes are currently available at places like Midtown's areperia La Latina, South Beach's Apple A Day, and later some Whole Foods locations in South Florida (Codik, 2012). Cortez opened the brick and mortar vegan bakery cafe in December of 2012 …show more content…
According to Laurie Gorton in her article “Bread follows the BRICS roads”, food preferences in Brazil are shifting quickly as consumers’ purchasing power increases. More sophisticated products with health-and-wellness appeal are gaining popularity (Gorton, 2014). The market segmentation type that will be used for the tourist market segmentation is psychographic. Our target segments consist of the following groups:
• Celebrators: These are tourists that are visiting South Florida to celebrate and special occasion or life event. This classification could be groups that travelled together or individuals travelling alone. The ages will range from early 20s to late 50s. Since there are different generations represented in this category the best way to communicate with them would be through social media and advertising in travel websites, magazines, and offices. The Millennials will rely mainly on what they find and see online and social media while the Baby Boomers might make the travel arrangements through a travel
Bunnie Cakes is a vegan bakery located in Miami, Florida. It was founded by Mariana Cortez in 2009 after a failed attempt to find a vegan cake for her oldest son second birthday party (Cortez). His son has dietary restrictions and could not eat regular cakes. Cortez explains that she found inspiration in her grandmother’s recipes and adapted the ingredients to make the cakes vegan. Cortez, owner and founder of Bunnie Cakes, began selling vegan baked goods from her home in 2009. She also sells wholesale to many of Miami's restaurants and markets. Her mini cupcakes are currently available at places like Midtown's areperia La Latina, South Beach's Apple A Day, and later some Whole Foods locations in South Florida (Codik, 2012). Cortez opened the brick and mortar vegan bakery cafe in December of 2012 …show more content…
According to Laurie Gorton in her article “Bread follows the BRICS roads”, food preferences in Brazil are shifting quickly as consumers’ purchasing power increases. More sophisticated products with health-and-wellness appeal are gaining popularity (Gorton, 2014). The market segmentation type that will be used for the tourist market segmentation is psychographic. Our target segments consist of the following groups:
• Celebrators: These are tourists that are visiting South Florida to celebrate and special occasion or life event. This classification could be groups that travelled together or individuals travelling alone. The ages will range from early 20s to late 50s. Since there are different generations represented in this category the best way to communicate with them would be through social media and advertising in travel websites, magazines, and offices. The Millennials will rely mainly on what they find and see online and social media while the Baby Boomers might make the travel arrangements through a travel