Objectives:
- In order to achieve the goal of increasing sales for Blue Bell we have set three objectives. Objective one is to increase engagement on all Blue Bell social media outlets by 5% amongst ages 15 to 34 by January 31st. According to Pew Research Center, people between 18 and 29 year old utilize social media the most. In recent years older adults have gotten involved with social media for more work and networking purposes. Also younger teenagers are allowed to have social media. The age range of 15 to 34 is who would see anything posted in the media. As long as we remain time bound and keep up with what is trending. Blue Bell Consumer Demographics graph shows the age range of 15 to 34 buys Blue Bell less during this time.
- Objective
- In order to achieve the goal of increasing sales for Blue Bell we have set three objectives. Objective one is to increase engagement on all Blue Bell social media outlets by 5% amongst ages 15 to 34 by January 31st. According to Pew Research Center, people between 18 and 29 year old utilize social media the most. In recent years older adults have gotten involved with social media for more work and networking purposes. Also younger teenagers are allowed to have social media. The age range of 15 to 34 is who would see anything posted in the media. As long as we remain time bound and keep up with what is trending. Blue Bell Consumer Demographics graph shows the age range of 15 to 34 buys Blue Bell less during this time.
- Objective