1. The segmentation variables discussed in the case study are; families, singles without children, sports enthusiasts, the mature market, meeting planners, event planners, and sports planners. Another segment that would be worth marketing to would be college students in the North East. Many college students like to enjoy spring break on the beach with friends; however, they typically do not have much money to do so. Since Virginia Beach is within a day’s drive for most, it would be more feasible than somewhere that would require flying. The students could also be easily marketed to, because a marketer knows where they are. Billboards in a college town would be an effective way of reaching this segment. Utilizing social media would also be successful because young people are known for spending a lot of their time on platforms such as Instagram and Twitter.
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Virginia Beach Convention and Visitor Bureaus can use many different strategies in order to reach their target markets. For example, they could rent lists. By finding a list of convention planners, marketers can reach a large amount with a very specific message tailored to them. If they are successful at gaining the interest of a convention planner, they is potential for a large amount of visitors.
3. If a family were interested in vacationing in Virginia Beach during the month of November, as a marketer, I would recommend exciting things for them to try. I would recommend the best restaurants, outdoor activities (such as, zip lining or rollerblading) and shopping in the area. I would also convey a message that it is beautiful this time of year as the trees are changing, and that it would make a great destination for families and couples to relax and
2. …show more content…
Virginia Beach Convention and Visitor Bureaus can use many different strategies in order to reach their target markets. For example, they could rent lists. By finding a list of convention planners, marketers can reach a large amount with a very specific message tailored to them. If they are successful at gaining the interest of a convention planner, they is potential for a large amount of visitors.
3. If a family were interested in vacationing in Virginia Beach during the month of November, as a marketer, I would recommend exciting things for them to try. I would recommend the best restaurants, outdoor activities (such as, zip lining or rollerblading) and shopping in the area. I would also convey a message that it is beautiful this time of year as the trees are changing, and that it would make a great destination for families and couples to relax and