Bluestar Dealer Executive Summary

 Most of the dealers have more than 10 years of experience in dealership.
 Most of the dealers’ rated that the Quality of KCP cement is very good
 Very few dealers also deal with other brands to satisfy the need of various customers.
 The major supports required to dealers are Planning and installation support and service from the company.
 Most of the dealers find pricing to be on higher side.
 Brand image of Bluestar for VRF is not good in the market. So it needs to be improved.
 Regular follow ups are one of the main concerns of dealers.
 Some dealers want involvement in R&D process and interaction with clients.
 Dealer discount is also an expectation of dealers depending on the performance.
 Spare parts delivery and return of