Swot Analysis For Big Guys

Great Essays
3.2)
Business plan are general to know where the business and what are the future prospects of the business or in other words where the business is heading (Griffin, 2010). However business plans can be amended time to time to incorporate the changes in the market condition or the company situations. As per the recommendation to venture in the field of market research it is necessary that big guys gym makes changes in its business plan to accommodate the same.
To incorporate this change, big guys firstly has to develop a methodology to conduct there searches.
Big guys gym has to understand the ways and means of gathering information and evaluate the outcomes of this gathered information. Based on the success of the outcome the methodology
…show more content…
This shall follow by a clear understanding of the market segment for the services. Additionally, big guys should even expand its business operations by making a store which provides supplements for customers. This should follow by a thorough plan for marketing of services.
Now big guys need to define clear strategic marketing. The use of brochures, advertising on magazines, newspapers, and various internet sources, search engine optimization, and web promotion can act in favor of the gym for increased awareness among the customers. Clear focus should be laid to decide for the goals to be achieved for the regular intervals such as for the next 3 years or so.
Thereafter, based on the plan the marketing analysis should be done. This should follow by thorough understanding of the sales forecasts for the big guys gym. This would help in formulation of strategies in the right manner. Therefore, the big guys would be ready to face stiff competition with the passage of time. The employment would also be maintained in the right manner along with the operating budget. These would overall help in generating financial projections. This marketing strategy would overall result in growth and success of the big guys for
…show more content…
Managers, employees, workers, and even owners do not welcome business changes with open arms. Short term changes are painful for workers, managers, owners etc. But in long run, it is fruitful for the business. Small business enterprises rarely believe in business changes. They mostly do changes with the intension of creating better work place and work environment. Moreover, big guys gym has some possible impacts of changes on both business and personnel.
Impact on Business
By proposed changes big guys gym will get new dimension towards the success. Big guys gym will be more profit oriented in a budgeted framework. Its changes may lead business to more and more customers. The changes will helps big guys to be innovative which helps it to be a market leader and boost up sales, profitability etc. Business life increases when it will encourage innovation. Innovation also helps to expand a business and also compete in existing or new markets.
Changes in big guys will also help to increase efficiency by introducing new machineries or gym equipment. This will lead to reduction in cost and increased output of business which further lead to increase in customer

Related Documents

  • Decent Essays

    During the class visit of Gainesville Health and Fitness (GHF), the major facility business strategy that I took away from Mr. Joe Cirulli presentation and talk is the use of taking successful ideas and concepts and incorporating them into your business. For example, during Mr. Cirulli’s presentation, he showed a short documentary clip and photos of Selfridge department store in London, England, which categorizes each specific clothing section as its own store. Mr. Cirulli stated that when he visited the store in London that this specific design and store layout made him realize that he did not want to renovate GHF into the standard gym and health brick and mortar, but instead he wanted a health and fitness club that will entice and intrigue…

    • 353 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Organisation As a not-for-profit organisation Nuffield Health combines hospitals, health clinics, gyms and diagnostic units in addition to providing a multitude of treatments in order to create a complete health and wellbeing service (Nuffieldhealth.com1, 2015) by reinvesting operating surpluses back into the institution. Established in January 1957 by the British United Provident Association (BUPA), the organisation started by acquiring nursing home and continued to expand by purchasing and renovating a second home into a hospital which helped to build a firm foundation for the company today. For the first thirty years Nuffield gym solely depending on donations to cover operating costs however during the 1990s due to the rise in cost of modern medicine they began to use fees to cover costs (Nuffieldhealth.com3, 2015). The overall service continues to help ease pressure on the NHS by providing services under the NHS Choice agenda, as well as offering services that self-pay patients may not be able to access in the NHS (Nhs.uk, 2015).…

    • 511 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Crunch Strengths

    • 1128 Words
    • 5 Pages

    The current threats are competition of other large and small gyms, advertisement and the policy of building and operating a business. Strategies to fulfill these suggestions are to use the increase of revenue brought in and add to the amenities of specific locations to maintain competitive advantage, staying up to the latest changing trends of the economy. Establishing more partnerships will bring in more customers; for example, UFC is a high-quality competitor to partner with. Creating a task force to specifically research all new opportunities for Crunch and its future locations will greatly benefit the organization. Overall, focusing on location of the new gyms, maintaining the community orientated environment and continuing to research new ideas will keep the company…

    • 1128 Words
    • 5 Pages
    Great Essays
  • Decent Essays

    Mission Statement Create a high-end clientele service with a personal touch to customers focused in Melbourne area. Company will work towards significant profits to ensure personnel and stakeholders can benefits and prosper equally. Vision Statement Expand into different and more prosperous business aspect related to real estates. Achieve 20% market sales in Melbourne while expanding reach to different areas of Florida.…

    • 149 Words
    • 1 Pages
    Decent Essays
  • Superior Essays

    Shred415 Case

    • 1852 Words
    • 8 Pages

    Founded by two Chicago fitness experts, Shred415 now is one of the most popular gyms in Chicago. It offers high-intensity workout class, made up of four 15-minute intervals alternating between cardio work on top quality Woodway treadmills and weight-training to provide calories burning and muscle building experiences (Shred415). As an emerging entrepreneurial company, Shred415 has to sell a distinct brand in the marketplace in order to survive and thrive in the fitness industry. After conducting extensive research on the fitness market, I believe Shred415 can take advantage of several current trends to differentiate itself and increase market share in a competitive environment.…

    • 1852 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    Diet Pill: A Case Study

    • 821 Words
    • 4 Pages

    Introduction The current global business landscape requires proper planning in different business segments at diet pill. This will enable it to adjust to various economic and market elements. One of the critical areas that the business needs to adjust in, in order to enable it to perform well in a competitive market segment is marketing. Marketing, defined as a social and management process, which enables consumers and groups to acquire their needs through the process of exchanging product information for value (Christopher 2004).…

    • 821 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    During the sports marketing and sponsorship sales course, my objective was to develop a marketing plan for my new business. I wanted to examine current marketing strategies, learn how to grain corporate sponsorships and learn how to build my business effectively through marketing and sponsorships. Currently, I work in the sports industry in collegiate services for a NCAA property, Central Intercollegiate Athletic Association (CIAA) as a marketing coordinator. From this course, I gained insights on how to be persistent in the sports industry, build a brand and marketing it from a sponsorship standpoint, and even during the selling part of it. What I learned was that you must know the goals and objectives of that potential business, client, or thing.…

    • 458 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    1. Goodlife fitness is a for- profit company and is the largest gym in the world privetly owned and operated by one person (CITATION). Goodlife is considered part of the service industry and is a health and fitness company. Goodlife’s core buisness provides a service that allows members to use their gym and equipment to exercise for 30$-60$ a month depending on locations and add-ons (CITATION).…

    • 2231 Words
    • 9 Pages
    Great Essays
  • Great Essays

    An evaluation of a marketing communications strategy based on the case John Lewis An executive summary Introduction Marketing communications can be considered as for how companies communicate about their brands, products or services. This report conducts the analysis of a marketing communications campaign based on the case ‘John Lewis: The power of emotions’, and then makes an evaluation in the role of a marketing communications consultant and give advice to John Lewis on their future communications strategies. Besides, the word ‘JL’ throughout this paper represents the abbreviation of ‘John Lewis’.…

    • 1407 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    This research will give an insight view on the various elements of the marketing process and how it will benefit Pure Bliss Spa & Salon management and also its customers. Tenonline.org (2015) defines marketing as “everything you do to place your product or services in the hands of potential customers.” Marketing requires co-ordination, planning, implementation of campaigns and employees with the appropriate skills to ensure marketing success (Learnmarketing.net, 2015). The Various Elements are the Marketing Process is: 1.…

    • 668 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Amazon Research Paper

    • 1604 Words
    • 7 Pages

    Has big data improved amazon as a company Introduction This research paper will focus on answering the question “ Has big data improved amazon as a company?” The objectives of this assignment is to examine why the timeline of amazon is relevant to big data. An additional objective is to explore whether amazon have met the needs of its customers through e-commerce and whether the technology in place can be deemed beneficial to the company. An additional objective is to determine if any ethical or security issues are involved.…

    • 1604 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    Bob Nardelli joined the Home Depot team in 2000, when it was already successful. However, he also joined during a time when the company had grown so rapidly so quickly that changes needed to be made. While he created his own change model, had he known about Kotter and Cohen’s 8-step change model, he may have met fewer challenges (Kotter & Cohen, 2002). When Nardelli first arrived at Home Depot, he was deemed an outsider of a close-knit organization. Nonetheless, the board had made the decision that he was the best person for the task at hand.…

    • 866 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Mega Bean Case Study

    • 733 Words
    • 3 Pages

    Based on the research we did, Mr. Mega Bean Marketing is advised to improve their product marketing since the major weakness of the company is promotion. They should utilize the promotional strategies in order to improve the company’s brand popularity and sales performance. They should carry out promotional activities through advertising in particular media such as newspapers, magazines, radio, television and social media. Besides that, company also have to appoint promoters to promote their product in order for the customer to have a try on the product. At first Mr. Mega Bean should set advertising object which is focus on positioning and proposition of products.…

    • 733 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    This paper contains the process of developing the marketing plan for an existing firm. Moreover it consists of the vision and mission of one of the best product of the world i.e. Royal Pashmina. It includes the specialization or niche that I’m addressing in the marketplace that differentiates my idea from others. Moreover, it consists of market segments that I will target. Royal Pashmina Royal Pashmina intends to supply the best quality Pashmina to the client in brief span of time.…

    • 924 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    INTRODUCTION Adidas is a major German sports apparel manufacturer. Adidas, one of the largest sportwear manufacturer in Europe yet the second largest sportwear manufacturer in the world. It is also a sport goods maker and a number of Adidas in German. Adidas is an international company and it was the largest company in Europe. Each year, the company gets a big turnover, which amounts around 6 billion euros.…

    • 1463 Words
    • 6 Pages
    Great Essays