Big Food Advertising On Children

Since the beginning, it is clear that big food companies are collaborating with toy companies to gain money from children who are attracted to the advertisements. These companies only chose young kids to aim their commercials at them because they know kids are easily convinced. There are multiple researches based on the reasons behind these companies' advertisements. Since the first commercials companies aimed for children to gain profit anyway, they could. Every year the advertisements have grown stronger, and have a stronger aim at kids. Since technology has grown, it has helped advertisers created more animated commercials to attract the children of today's world. Kids today consume more calories and prefer junk food after watching …show more content…
A 2013 report suggested that both McDonald's and Burger King had begun focusing their marketing towards children again. So many kids beg their parents for anything they see on television with their favorite character in the commercial. A research group found randomly selected ads to 100 children aged tree to seven. Many parents were asked what their kid wants from the food store, their answers were all similar. The responses were whatever their kids sees with their favorite character on …show more content…
Companies lie and say they have stopped selling to kids, but look at the commercials. During commercials, the main thing being shown off is the character within the advertisement, instead of the actual product they are selling which is food. Even with their so-called promise, they still try to appeal to a child. Once they were first caught doing this, they backed off for a while. Now these companies are growing once again finding new ways to gain views on their advertisements. Just as they were in the beginning, they are making kids a lot more excited for junk food choices instead of healthy