Advertising To Children Is It Ethical Summary

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Annotated Bibliography
Clay, Rebecca A. "Advertising to Children: Is It Ethical?" American Psychological
Association. N.p., Sept. 2000.

In ‘’Advertising to Children: Is It Ethical’’ Clay speaks about how advertising to children is making a huge influence on children. Clay also speaks about how children now feel like they are minor compared to their other friends if they do not have a new product that is popularly advertised. Clay then moves on to talk about how companies are using psychological knowledge in order to successfully advertise to children.
This source provides information about how marketing to children affects the children who are being exposed to the advertisements that companies make. The information on this page is credible
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This source covers topics such as how marketing is powerful and what marketing is teaching kids. They then state that marketing has a powerful influence especially on young children today. They then move on to talk about how children are influenced by marketers more than adults are being influenced. The author finally states a ‘’what can we do?’’ list on the issue of marketing to …show more content…
The source might be considered biased, because it contains negative views of the issue of marketing to children, or it can be seen as unbiased because it contains positive perspectives on the issue. The goal of this source is to provide a rating on the amount of people who think the issue is positive influence and a rating on the amount of people who think the issue has a negative influence. This source is credible since it allows intelligent minds from around the world to share their actual opinions on almost every controversial

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