The purpose of this paper is to examine and evaluate the use of APA style formatting used in the article published by Bakir and Vitell. These two explored advertising to children in the journal titled “The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint” (2009). This analysis is based upon the lecture, handouts, and readings from the “Research Basics for Advertising and Public Relations” course offered at Grand Valley State University, as instructed by Fang Yang, during the topic of APA style. The journal by Bakir and Vitell does not have a separate title page from the actual body of the research nor do they give their specific affiliation. The title “The Ethics of Food Advertising Targeted Toward Children: Parental
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The setting is observed as a growing market with children the focus (Bakir & Vitell, 2009). Bakir and Vitell describe the critical problem as the ethics of food advertising practices aimed towards children. The authors conclude that parents’ beliefs are at least somewhat related to their ethical judgements of food advertising targeting children (Bakir & Vitell, 2009). Additionally, the “Key Words” is included following the abstract. However, the number of those participating in the study, the experimental method, and implications are not given in the …show more content…
The authors state that the money spent in advertising is growing each year in the food and beverage sector, reaching $10-12 billion specifically targeting adolescents (Bakir & Vitell, 2009). The introduction states “children are exposed to more than 7,600 commercials on candy, cereal, and fast food in any given year” (Bakir & Vital, 2009) giving detail to the problem. Advertising is criticized for promoting materialism and providing false information. These concerns have been expressed by many parties involved. However, research examining parents’ attitudes toward food advertising is limited. Due to there being limited data available, the authors give reason as to the purpose of the research adequately. Bakir and Vital’s null hypothesis is “Parents’ attitude toward food advertising will be positively related to their ethical judgments of the food advertising targeted at children” and they state nine alternative hypotheses (2009).
Methodology is broken up into a few sections, “Sample, Procedure, Measures and reliability, Moral intensity, Idealism and relativism, Attitude toward food advertising, Attitude toward use of nutritional information, and Scenarios” (Bakir & Vital, 2009). The sample description describes a small sample of 161 surveys that were distributed to diverse (in terms of economic background) parents at several schools located in the Midwest. Each subsection describes shortly its topic
The setting is observed as a growing market with children the focus (Bakir & Vitell, 2009). Bakir and Vitell describe the critical problem as the ethics of food advertising practices aimed towards children. The authors conclude that parents’ beliefs are at least somewhat related to their ethical judgements of food advertising targeting children (Bakir & Vitell, 2009). Additionally, the “Key Words” is included following the abstract. However, the number of those participating in the study, the experimental method, and implications are not given in the …show more content…
The authors state that the money spent in advertising is growing each year in the food and beverage sector, reaching $10-12 billion specifically targeting adolescents (Bakir & Vitell, 2009). The introduction states “children are exposed to more than 7,600 commercials on candy, cereal, and fast food in any given year” (Bakir & Vital, 2009) giving detail to the problem. Advertising is criticized for promoting materialism and providing false information. These concerns have been expressed by many parties involved. However, research examining parents’ attitudes toward food advertising is limited. Due to there being limited data available, the authors give reason as to the purpose of the research adequately. Bakir and Vital’s null hypothesis is “Parents’ attitude toward food advertising will be positively related to their ethical judgments of the food advertising targeted at children” and they state nine alternative hypotheses (2009).
Methodology is broken up into a few sections, “Sample, Procedure, Measures and reliability, Moral intensity, Idealism and relativism, Attitude toward food advertising, Attitude toward use of nutritional information, and Scenarios” (Bakir & Vital, 2009). The sample description describes a small sample of 161 surveys that were distributed to diverse (in terms of economic background) parents at several schools located in the Midwest. Each subsection describes shortly its topic