“The consumer embryo begins to develop during the first year of existence” (Barbaro & Earp, 2008). Despite many changes to Canadian society, marketing to children continues to be a social problem for many people. Children can be negatively affected in many different ways which would damage their possible growth and development. This paper will argue that marketing to children is a social problem which has many negative effects and continues to harm children in society. The first section of the paper will outline current negative effects that marketing to children has on our society as well as the children themselves. This paper will then discuss what social science theories can relate to the advertisement to children. It will then recommend
