Buckingham, David. "Childhood in the Age of Global Media." Warwick University, 2007, http://www2.warwick.ac.uk/alumni/services/eportfolios/errfaf/teaching/globalisation_references/ Buckingham_2007.pdf
David Buckingham,scholar and writer, examines how media has impacts globalization. The author begins by talking about how marketing is affecting children globally. Due to this, kids in industrialized countries around the world are spending more time watching tv. Then, Buckingham discusses the economic reasons to the globalization of children’s culture. Tv channels decide to broadcast globally mainly because so they could bring in more revenue and they could have more exposure around the world. An important issue discussed in …show more content…
Calvert discusses how companies use various marketing and advertising skills to increase sales to children. Also in this article Calvert talks about the two reasons why companies have increased their advertising to children. She explains that companies specifically advertise to the age group between 2 to 18 year olds, because they are known to be heavy consumers and impact how their parents spend their money. Ads are meant to remain in the people’s minds while watching them and their purpose is to persuade them to purchase their product or to influence children to ask their parents to purchase the …show more content…
Pollitt provides a personal example, when she describes how her daughter is being exposed to gender stereotypes. The author mentions seeing progression of more women being the lead role in literature. Even though there are more books than shows that have a girl as a lead character, there are still way more books about boys. Pollitt states that girls, as early as preschool, are already learning sexism stereotypes. An example of this is Pollitt’s example of a four year old telling her mom “women are nurses”. Boys at this age learn that girls don’t have as important roles as them, because girls rarely get to play any major roles. At the end of the article, Pollitt mentions that changing these norms will take time to change and that she has seen some sort of
David Buckingham,scholar and writer, examines how media has impacts globalization. The author begins by talking about how marketing is affecting children globally. Due to this, kids in industrialized countries around the world are spending more time watching tv. Then, Buckingham discusses the economic reasons to the globalization of children’s culture. Tv channels decide to broadcast globally mainly because so they could bring in more revenue and they could have more exposure around the world. An important issue discussed in …show more content…
Calvert discusses how companies use various marketing and advertising skills to increase sales to children. Also in this article Calvert talks about the two reasons why companies have increased their advertising to children. She explains that companies specifically advertise to the age group between 2 to 18 year olds, because they are known to be heavy consumers and impact how their parents spend their money. Ads are meant to remain in the people’s minds while watching them and their purpose is to persuade them to purchase their product or to influence children to ask their parents to purchase the …show more content…
Pollitt provides a personal example, when she describes how her daughter is being exposed to gender stereotypes. The author mentions seeing progression of more women being the lead role in literature. Even though there are more books than shows that have a girl as a lead character, there are still way more books about boys. Pollitt states that girls, as early as preschool, are already learning sexism stereotypes. An example of this is Pollitt’s example of a four year old telling her mom “women are nurses”. Boys at this age learn that girls don’t have as important roles as them, because girls rarely get to play any major roles. At the end of the article, Pollitt mentions that changing these norms will take time to change and that she has seen some sort of