Fast Food Advertising Analysis

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TV commercials usually attempt to sell items that we want even if we don 't need them, so advertisers spend money on the things that consumer want those. A majority of what advertisers sell consists of customer items like cars, clothing, food and services that people desire to own. Many families complain about TV commercials as an offensive way for companies to attack family values and push them to consume advertised products.TV commercial has made an excellent, consistent, strong track record of supporting merchandise and services for over half a century, and it has numerous benefits for local, regional, and nationwide businesses. Fast food advertising is one of the main parts of TV programs because that industry spends billions of dollars …show more content…
Nowadays, Mothers and fathers are ready to purchase more for their children because tendency such as more incomes, smaller family size, and postponing parenthood indicate that parents have extra income to spend. Moreover, children have more independence and decision-making authority in the family than in previous generations, so kids push their parents to buy whatever they need.“Pester power” refers to kid 's talent to nag their parents into buying things they may not otherwise buy. MacDonald has knowledge about powerful forces; so fast food Advertisements for children are all about creating pester power. Expert researchers, psychologists, and advertisers help MacDonald access to valuable knowledge about children’s developmental, emotional and social demands at varied ages. MacDonald is able to create modern marketing strategies to influence children by analyzing children 's behavior, artwork, and dreams. One of the best examples of this kind of advertisements is cha cha slide video from MacDonald. In this video the small guy’s parent eat MacDonald 's food, so that is a same thing that their kids like to eat also. We can notice that kid has a great confident when he walks into the room, and he looks his family like a boss looks at his employees, so his parent confirm everything he does in this video. The MacDonald lunch box is located next to the guys all the time to show the box is the main …show more content…
Happy Meals are sold as explicitly for kids, and then the children are rewarded with toys for eating the high amounts of sodium and fat. MacDonald uses free toys and cute boxes to make kids interesting because their ads are much more focused on promotions, brands, and logos instead of food quality. Kids as young as six months of age are able to make mental images of corporate logos, so fast food companies plant the seeds of name recognition in children, in the hopes that the seeds will grow into continuance connections. One of the happy meal advertisements is Spider man commercial which starts with a boy watching a famous Spider man cartoon with his dad. Spider man jumps out from his T.V. and heads to MacDonald 's where is a happy place for the boy because he finds all of the Spider man action figures at McDonald’s with a purchase of Happy Meal. Even though this advertisement suggests to kids that McDonald’s is the best place to find their Spider man and his friends toys, it doesn 't show anything related to the food. This advertisement tells parents don 't keep your children at home and bring them to the MacDonald 's because kids can find more happiness at MacDonald 's than their

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