Essay on Being A One Man Content Marketing Team

1361 Words Aug 27th, 2015 null Page
For me, it’s not hard to imagine being a one-man content marketing team. I’ve been there before, and I am there currently. However, I have also worked with marketing departments that had as many as 24 people at one time, and that scenario presented its own set of challenges.

To my eye, this appears to be as much a management problem as it is a marketing one and the solution to which can most likely be found among the pages of some dusty old Managerial Psychology text. Any time I approach someone with a need or request, I try to keep in mind that they are people too and people have feelings, thoughts, desires, and needs as well. The best way to motivate others to help you is to make it a win/win proposition. I know it sounds cynical to think that the other employee will want something in return, but it is only human nature. Of course that “something” doesn’t have to be

1. Appeal to a person’s sense of self-esteem. According to Frederick Herzberg, a recognized authority on motivation, “the most effective way to motivate work behavior is to focus on the way they feel about the work itself” (Katzenbach & Kahn, 2010). People want to contribute, and they often feel very good about both the work and themselves when they are recognized for their expertise. My method has been to approach someone with my request framed in such a way that they are one of the few people, if not the only person, who can possibly help me. “Emotional sources of motivation are more…

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