Tom Ford's Neroli Portofino Campaign Analysis

“Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success” (Cipr, 2017). The role of the PR is potentially the main piece to creating a successful complete puzzle. The campaign I have chosen is Tom Ford’s Neroli Portofino campaign that was realised in 2011. The campaign got a lot of positive feedback in regards to its raunchy imagery and the fact the imagery on the campaign fit in well with the scent of the perfume being a ‘fresh’ and bath like which corresponded with the wet vibrant and sexy images shown in the campaign. “The conception of the Tom Ford brand began in 2004” (Taylor, 2017). Tom Ford has been able to create cutting edge and inventive campaigns since the early 2000s. Recurrently …show more content…
When the internet was used solely use on the idea of online consuming it was easier to differentiate the difference between PR and marketing. Marketing's immediate goal was is sales and Public Relations’ immediate goal is mutual understanding of the organization with its publics. However, since the rise of the digital age and upscale of social media usage by consumers PR and Marketing have come hand in hand as Marketing's measure of success is the number of sales it generates and Public relations' measure of success is expressed public opinion or other evidence of public support, social media has enabled these two success’ to come together as one big success. Bigger online sales generates word of mouth and reviews for consumers, expressing their opinion on a