Facebook Case Study

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Register to read the introduction… This can be defined as affiliation, “the basic need for the company of others” (Dwyer, 2000). Based on Dwyers findings, this could be reflected in the actions on Facebook as although an individual may appear to be in a social situation, if when they log in to the site day after day and find that no one has made contact with them it could feel as if they are in a form of cyber solitary confinement. Dwyer states that solitary confinement is one of the greatest punishments one could inflict on another (2000) so the same could be said for Facebook confinement, but in metaphorical terms, looking through the window on what others are up to by surveying their social interaction. If a friend / acquaintance (which seems to be the case in many circumstances as Dunbar discovered (in Lewis & West 2009) that we only actually interact with 5 out of our (on average) 150 friends in the offline world. However this framework can be applied to the online Facebook world as the average user has 130 friends (Facebook, 2010b). Book- friendship rules –JEALOUSY seeing others. . Other chat sites would not display this behaviour as anyone can be any one NO ONE KNOWS YOU’RE A DOG QUOTE. Even if an individual does not have a need for others, thus they may not log in as regular as others, there must still be a detrimental effect to the individual if there is a limited amount of contact over a period of …show more content…
et al (2009) Personality and motivations associated with Facebook Use. Computers in Human Behavior [Online] 25. (2). P578-586.
Avaliable from: http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6VDC-4VCH3F4-1&_user=7175462&_coverDate=03%2F31%2F2009&_alid=1328120622&_rdoc=3&_fmt=high&_orig=search&_cdi=5979&_sort=r&_docanchor=&view=c&_ct=377&_acct=C000010278&_version=1&_urlVersion=0&_userid=7175462&md5=915cf37cbd1dd41755937843154c5034 (Science Direct)
[Accessed 3 March 2010]

Sigman, A. (2009). Well Connected? The biological implicatios of ‘social networking’. Journal of Biological Education [Online] 56 (1) p.14-20
Avaliable from

Tiffany A. Pempek, A.T., Yermolayeva, Y. A., Calvert, S. A . (2009). College students' social networking experiences on Facebook. Journal of Applied Developmental Psychology, [Online] 30 (3) p. 227–238.
Available from: http://www.sciencedirect.com/science/journal/01933973 (Science Direct).
[Accessed 4 April 2010]

Tom Tong, S.,et al (2008) Too Much of a Good Thing? The relationships Between Number of Friends and Interpersonal Impressions on Facebook. Journal of Computer-Mediated Communication [Online] 13 (3) p,531-549
Avliable from: http://www.imperial.ac.uk/Library/pdf/Harvard_referencing.pdf
[Accessed 7 April

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