Cultural Analysis Of Facebook

1241 Words 5 Pages
Facebook is a well-known social media platform that has worked its way into our daily lives as a source of keeping in contact with our friends, family, co-workers, and even enemies. Although it is important to point out, Facebook has not always been what it is today. The company started in 2004 and was merely a questionable social platform which Niels Brügger (2015) described as “unknown territory.” (1. Introduction). Eventually people started to switch from MySpace to Facebook as their social media source. From to 2004 to 2013 Facebook has undergone and continues to undergo transformations to keep up with the ever changing ways of technology. What started at Harvard University has taken on the world connecting people from all countries. The staff grew from Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Andrew McCollum and Christ Hughes to roughly 14,500 in June 2016 (, 2016). In regards to its employees, Facebook has created a unique culture called “hacker culture.” (Our Culture) This type of environment fosters creativity and problem solving while striving for quick development and improvement. They have the phrase “this journey is 1% finished” (Our Culture) as a reminder of the beginning of the mission to make the world more open and connected (, 2016)
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The trends over the past few years for this industry are: June 2016: revenue 2.71x and EBITDA 17.4x, June 2015: revenue 3.08x and EBITDA 17.5x, June 2014: revenue 3.13x and EBITDA 16.7x, and finally June 2013: revenue 2.75x and EBITDA 14.0x. Looking at these numbers, there is no definite upward or downward trend. Specifically, revenue grew from 2013 to 2014 but then dropped each year after by a total of .42. The EBITDA trends do not seem to follow this path but rather steadily increase until a .1 decrease in 2016 (Coginent,

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