1 Almost every person who has access to the internet tents to have a social media profile; this can be in any social media website. Today’s social media industry records more than 1.5billion active uses in the industry from around the globe. Out of all the social networking sites Facebook and LinkedIn own a bigger percentage in the market. Anyhow the comparison of Facebook ad LinkedIn s not the same as they are used for different proposes. Facebook is used to connecting with friends and family to stay in touch and be updated, and LinkedIn is more business oriented and is used for professional networking. Anyhow, both networks have its unique features and are used for casual and professional use.
2 The two major Social Media web sites have its …show more content…
Facebook and LinkedIn having over 1 billion and 450 million users respectively, have a lot of potential for marketing in their business place. Anyhow there are clear differences seen in their marketing strategies; Facebook supports advertisements in the form of banner ads, casual games, referral marketing and video ads and Linked in supports only DirectAds for sponsored advertising. As it it’s seen that Facebook offers more space for marketing than LinkedIn, Facebook’s revenues are much larger than LinkedIn. Facebook had made 17.93 billion USD while LinkedIn had generated 3 billion USD in their last finical year. It is fair to argue that by posting less advertisement the purpose of serving as a professional networking website LinkedIn has own its share, and also to mention that Mark Zuckerberg also have plans to get the cooperate users, “Facebook might have started as a platform for college students, but in the future, it could also be a desirable collaboration service for corporate users” (Reisinger, How Mark Zuckerberg Is Shaping The Future Of Facebook, Social
2 The two major Social Media web sites have its …show more content…
Facebook and LinkedIn having over 1 billion and 450 million users respectively, have a lot of potential for marketing in their business place. Anyhow there are clear differences seen in their marketing strategies; Facebook supports advertisements in the form of banner ads, casual games, referral marketing and video ads and Linked in supports only DirectAds for sponsored advertising. As it it’s seen that Facebook offers more space for marketing than LinkedIn, Facebook’s revenues are much larger than LinkedIn. Facebook had made 17.93 billion USD while LinkedIn had generated 3 billion USD in their last finical year. It is fair to argue that by posting less advertisement the purpose of serving as a professional networking website LinkedIn has own its share, and also to mention that Mark Zuckerberg also have plans to get the cooperate users, “Facebook might have started as a platform for college students, but in the future, it could also be a desirable collaboration service for corporate users” (Reisinger, How Mark Zuckerberg Is Shaping The Future Of Facebook, Social