A Social Media Strategy Fit for an Army
Does the word strategy ever make you think about military maneuvers? Well, marketers may have borrowed the word from our fine military personnel, but the concept for social media marketing is far less intimidating than heavy artillery.
Before brands even begin to post on the various social media channels they all have one common need: a strategy that provides the right messaging to the right audience through the right channels. So if you know you need to get your brand a social media strategy and fast, the first step you will want to take is planning. Not a lofty task, right? Let’s break down strategy planning into manageable pieces.
Research
Just like the military, a good plan sets off a good chance for success. To begin, you’ll need to start with a foundation of knowledge that helps you and your team build a great strategy. In other words, you need research. Let your inner nerd relish in the pounds of information you’ll need to review. …show more content…
We always recommend starting with an audit of a brand's current social media channels in order to document any information gaps, content performance trends or needed channel updates (for example, maybe a new cover photo because the current one isn’t formatted correctly). Also take note of what your audience currently looks like on these channels using available analytics. Then note if that is on par with your goals, or if there is an emerging trend to watch.
Afterwards, we suggest looking to a brand’s competitors to see what their social media activity looks like. When analyzing this information, it’s important to look at the content and marketing strategies that these brands are employing, as well as how the audiences are reacting to the messages. Ask yourself: What does this brand do in comparison to our own? Are they successful with certain content? What makes them not so
Does the word strategy ever make you think about military maneuvers? Well, marketers may have borrowed the word from our fine military personnel, but the concept for social media marketing is far less intimidating than heavy artillery.
Before brands even begin to post on the various social media channels they all have one common need: a strategy that provides the right messaging to the right audience through the right channels. So if you know you need to get your brand a social media strategy and fast, the first step you will want to take is planning. Not a lofty task, right? Let’s break down strategy planning into manageable pieces.
Research
Just like the military, a good plan sets off a good chance for success. To begin, you’ll need to start with a foundation of knowledge that helps you and your team build a great strategy. In other words, you need research. Let your inner nerd relish in the pounds of information you’ll need to review. …show more content…
We always recommend starting with an audit of a brand's current social media channels in order to document any information gaps, content performance trends or needed channel updates (for example, maybe a new cover photo because the current one isn’t formatted correctly). Also take note of what your audience currently looks like on these channels using available analytics. Then note if that is on par with your goals, or if there is an emerging trend to watch.
Afterwards, we suggest looking to a brand’s competitors to see what their social media activity looks like. When analyzing this information, it’s important to look at the content and marketing strategies that these brands are employing, as well as how the audiences are reacting to the messages. Ask yourself: What does this brand do in comparison to our own? Are they successful with certain content? What makes them not so