– Customer service is important because the only interaction the customer may have with the company is during the ordering process or if there is a problem with the order. Therefore, employees need to be trained on how to communicate effectively and listen to the complaints of the customers in order to improve the overall experience of Backwoods Mail Order Company. Each employee should understand what great customer service looks like and how to handle every customer with respect and curtesy. Great customer service is a way to gain a competitive advantage over competitors and it helps a company show compassion and support for the customers (Armistead, 1989, p. 247). Also, companies that stress and educate their employees on great customer service are more likely to create loyal
– Customer service is important because the only interaction the customer may have with the company is during the ordering process or if there is a problem with the order. Therefore, employees need to be trained on how to communicate effectively and listen to the complaints of the customers in order to improve the overall experience of Backwoods Mail Order Company. Each employee should understand what great customer service looks like and how to handle every customer with respect and curtesy. Great customer service is a way to gain a competitive advantage over competitors and it helps a company show compassion and support for the customers (Armistead, 1989, p. 247). Also, companies that stress and educate their employees on great customer service are more likely to create loyal