Are Cars Advertisements Really All The Same? Essay

1096 Words Nov 17th, 2015 null Page
Are car advertisements really all the same? No, they are all different in their own ways.

At the same time, they all have similarities too. There are many ways to market products and

most brands give facts with something flashy to pull you in. That flashy addition that is given

would be an appeal. Not everyone uses the same appeals, and many change their appeals over

time. A question that can be brought up from this would be what appeal is the most affective. But

first let’s start with a comparison and contrast of appeals that have been used by car companies

over time, to sell their products.

Just about all car advertisements share the same strive to be the best and have the best car

out there. They all share the appeals of dominance, prominence, and achieving. It will always be

that way because each brand fights to be the best and sell the most. So through advertisements,

they all have to talk up their product to sound the best. Some use different types of scenes and

different groups of people in their advertising like fancy places, homes, families, “manly men”,

or women. For example, DeSoto used a setting of a house with kids in the yard playing and a

person in the car, with two sentences stating that their car is reliable and satisfactory in the words

of owners of their car. Their idea was to portray that they have a family car that it is safe and

reliable. On another hand, Cadillac used their car parked out front of a fancy event with a…

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