The Marlboro Cigarette Advertising Campaign

The Marlboro Cigarettes advert (1955) shows a man doing car work. The man is a stereotypical 1950’s low class to Working class man, working on his car. The advert is saying that Marlboro is so good that the man forgets to eat. The advert itself is an original idea, as not many production teams would have a low/working class man as their main actor, as they look cheap. But this would actually increase the amount of sales because people would think that the advert is about them. The advert itself is 1:05 in length, so it’s a long advert. The black and white advert makes me think of death or something scary but it’s not supposed to be like that. This might be because older people have a longer attention span and they don’t want to advertise this …show more content…
The advert is aimed at around middle to low class individuals. The second target audience might be for women. The society in 1955 was ran by men, so many Women might want to be like them. So when Marlboro do an advert about a man looking manly Women might like this and want to be like them. You don’t need a lot of money to buy/smoke Marlboro. This is shown because the man is dirty and fixing a car. Wealthy people wouldn’t be fixing cars, they would hire people to do it. The production of the advert is very good. It keeps zooming in on the box of Marlboro and making it sound good. The advert itself has made more people want to smoke. The idea could have came from other adverts or from a Working class man, who thought it would attract other people his age. The advert would be shown on TV at daytime and around night time and most likely on the history channel or a channel that men older than 30 would watch. Other cigarette adverts in the 1950’s took a completely different approach. For example, The Camel Cigarette Commercial (1950's) doctors in their advert. When this advert first came out sales went up and people liked the