Analysis Of Marketing For Tweens, Generation X, And Generation Y

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Marketing for Tweens, Generation X, and Generation Y

Generational differences create varied and unique opportunities for today’s marketers. The products the marketer is tasked with promoting may be geared across generational lines. To market across generational lines takes a different vision for each group. Their attitudes and spending habits vary from generation to generation, as well as the way in which each group attains and processes information. To be successful, the marketer must be cognizant of these differences. It would be recommended to utilize an integrated marketing plan to reach the targeted audiences. A comparison of the Tweens, Generation Y, and the Generation X demographic groups, gives an interesting perspective into
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This young generation is thirty million strong and is quite the influential group in regards to purchasing power. This group creates an interesting and unique opportunity for the marketer. They represent two specific realms, those that have an influence on what the family purchases now, and those that will have future buying power of their own. Todays marketers have an opportunity to influence the group today to garner their product loyalty for purchases in the future. This segment is considered some of the most educated potential consumers. Considering this segment has grown up with instant access to information, with thanks to the internet and mobile technology, they are said to have aged more quickly than any other generation prior to them. The globalization aspect that has been created by the internet and mobile technology, has made this group also one of the most globally diverse generations in …show more content…
This segment is sixty-five million strong. This generation is considered to come from families marred by divorce, which leads toward their focus on family values. The tendency of this generation is to plan for the future and save early. Financial planning is heavy in the Individual Retirement Accounts, stock markets, and 401k plans. This group is also considered to be based in “alienation and cynicism” (Babin/Harris, pg 207). Not trusting Medicare and Social Security, they are considered the “me’ generation, this group is looking toward retirement and planning for a longer retirement than generations before them. Medical advancements have extended the average life span, and the Generation X segment must plan for a longer retirement and the dollars that are needed to fund those extended

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