Your Well-Thought-Out Alignment Audit Case Study

Kathryn:
I enjoyed your well-thought-out alignment audit and modifications.
You problem statement and research gap do not seem to be in sync. In the problem statement you mentioned that the millennials make up the majority of the buying power, and in the research gap you mentioned that there is need to enhance training programs to improve the customer needs. I would have thought that since the millennials already have buying power, the gap would be the competitive nature of the millennials and other generations buying power given the many and varied product and services exposed to all generations.
What are your thoughts?
Thanks,
Lindiwe