The article discusses how Coke is expanding its “Share a Coke” marketing promotion started last summer with “Play a Coke”. Instead of personalized names, the bottles will have memorable moments like “First Kiss”. Consumers can scan the bottle with the “Play a Coke” app, and this will populate a music playlist that people can control by rotating the bottle. The “Play a Coke” app was developed with Coke’s partner for this project, Spotify. The article states this campaign is Canadian-specific, and will highlight popular Canadian artists. This promotion is geared towards all ages of consumers, but their main target market is teenagers.
The chapters we read this week relate to this article. Demographic considerations in marketing played a heavy
The chapters we read this week relate to this article. Demographic considerations in marketing played a heavy