Market Segmentation
The Ottawa market has potential customers in the 13-17 target market who are adolescent. This age group is beginning to experience new things and want to explore new experiences. Creating a fun and safe environment that promotes shared values and achievements in celebrating diversity specifically for the younger generation in Ottawa and surrounding areas will be successful. The whole purpose of the plan is designed around this group of people.
Market Analysis
In Ottawa there is a lack of teen dance clubs that will compete for the same target market as STAR Lounge. The target market extends to the age group of 13-17 years of age in the Ottawa region and neighbouring towns. There is an estimate of 4,000 high schools and elementary schools with students in the target market to attract and provide unforgettable and exceptional products services. Currently there is a …show more content…
STAR Lounge’s target market is made up of a demographic of between the ages of 13 and 17 years of age. Research found this ages group lacks entertainment, have lots of time and get money from their parents including having part-time jobs. The media total income of couple families in 2014 was $107,110 and lone-parent families was $49,540.There are several projects currently in development in Ottawa such as the expansion of the Rideau Centre and the construction of the Light Rail Transit (LTR) system to be completed in 2018. This has created jobs and attributed to the expansion and relocation of major corporations in the hospitality, computer/software and service industry. As a result, new job creation in technology will higher a younger affluent workforce. STAR Lounge will do well in terms of Ottawa being an emerging market with high levels of commercial development including low real estate
The Ottawa market has potential customers in the 13-17 target market who are adolescent. This age group is beginning to experience new things and want to explore new experiences. Creating a fun and safe environment that promotes shared values and achievements in celebrating diversity specifically for the younger generation in Ottawa and surrounding areas will be successful. The whole purpose of the plan is designed around this group of people.
Market Analysis
In Ottawa there is a lack of teen dance clubs that will compete for the same target market as STAR Lounge. The target market extends to the age group of 13-17 years of age in the Ottawa region and neighbouring towns. There is an estimate of 4,000 high schools and elementary schools with students in the target market to attract and provide unforgettable and exceptional products services. Currently there is a …show more content…
STAR Lounge’s target market is made up of a demographic of between the ages of 13 and 17 years of age. Research found this ages group lacks entertainment, have lots of time and get money from their parents including having part-time jobs. The media total income of couple families in 2014 was $107,110 and lone-parent families was $49,540.There are several projects currently in development in Ottawa such as the expansion of the Rideau Centre and the construction of the Light Rail Transit (LTR) system to be completed in 2018. This has created jobs and attributed to the expansion and relocation of major corporations in the hospitality, computer/software and service industry. As a result, new job creation in technology will higher a younger affluent workforce. STAR Lounge will do well in terms of Ottawa being an emerging market with high levels of commercial development including low real estate