2.3.1 Baby Boomers’ Resources (Mobile TRAVEL Application)
‘Baby Boomers’ are forty plus year olds that were born post World War II and as they age their attention to health rise; they are also the more affluent demographic as they delayed having children and getting married; they have a tendency to buy quality (Wang and Hunter, 2011). Hunter and Worsley (2009) concluded that the retiring baby boomers even with a reduced income would not sacrifice spending on general well-being and would instead make cuts elsewhere. Baby boomers behold a reduced importance on convenience and therefore will spend more time on purchasing decisions (Worsley, Wang and Hunter, 2011). Mogilner (2009, p.220) backs up that ‘consumer’s expenditure of time carries a
‘Baby Boomers’ are forty plus year olds that were born post World War II and as they age their attention to health rise; they are also the more affluent demographic as they delayed having children and getting married; they have a tendency to buy quality (Wang and Hunter, 2011). Hunter and Worsley (2009) concluded that the retiring baby boomers even with a reduced income would not sacrifice spending on general well-being and would instead make cuts elsewhere. Baby boomers behold a reduced importance on convenience and therefore will spend more time on purchasing decisions (Worsley, Wang and Hunter, 2011). Mogilner (2009, p.220) backs up that ‘consumer’s expenditure of time carries a