Analysis Of Hotel. Com

Good Essays
Company: Hotels.com Hotels.com, is an outstanding online accommodation booking website providing several all-round fast booking services. It uses an interesting character called Captain Obvious as company spokesman since 2014. It also comes up with a simple but powerful slogan ”The obvious Choice”, which matches series of advertising campaigns. Through my research, I found out these four brand marketing examples to show its brand vision and values of Hotels.com.
1) TV commercial ' Obvious Eye Contact '
The most important thing in every TV commercial is that showing the main function of the products as well as attracting the audients’ eyes. This TV commercial did really good job!
…show more content…
Every short video reveals one of function and feature of Hotels.com to emphasis the concept of Obvious Choice. These videos are always set in a vocation scene, which means the customers who use Hotel.com can also enjoy their trip liking Captain Obvious. What’s more, The Captain Obvious says some straightforward and funny monologue to keep viewers’ attention and illustrate the benefits of Hotel.com. People will expect what is the next story happened to Captain Obvious that they could keep tracking the Hotels.com or click the video playlist from YouTube. These efforts can increase brand visibility and …show more content…
The short paragraph in white words shows some famous word said by Captain Obvious from the TV commercials. That brand marketing not only reflects the TV commercials, but also makes the vivid brand image into people’s heart.
3) Social media
In this big data age, almost everyone has own social network, such as Facebook, twitter and Wechat. The Hotels.com also seize these business opportunity that they makes great efforts on promoting through this websites. For example, they launched a default silence Facebook news feed videos in June 2015, using the novelty way to increase the impact among the people. What’s more, on Twitter, there are two contests were hold to win the Captain Obvious costume with fans of Hotels.com. Hotels.com knows exactly how to generate enough hype to increase public attention.
4) Search engine
When you type the key word ”hotel” in the Google, you will find out the first result is Hotels.com. It also works on Baidu (the most popular Chinese searching engine). From this marketing effort, Hotels.com can win the competitive power by more clicking. It’s directly ways for company to win more customers, set up brands and improve chance for success.

Related Documents

  • Decent Essays

    The article also talked about a technological advancement in this industry like none other before: the Facebook Widget by Hotel Concepts, a leading property management system provider. The Facebook Widget was a tool that users could install on their homepage which allowed hoteliers to “push” offers to potential clients who have shown interest in particular destinations, which can easily be converted into actual reservations. The academic article was written to inform hoteliers of the current desires of their customers and to keep them informed of what other hotels in the market were doing to keep up with customer needs. It also informed hoteliers of the innovative ways that hotel groups were using social media to attract customers and help them…

    • 1086 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Similar to many other advertising companies, Google knows how popularly watched the Super Bowl is worldwide. However, the fact that they chose to be the very first commercial of the night was a very clever act. The Google Home commercial was the very first commercial the spectators watched; thus, giving it the opportunity to create the first impact on them. The timing this commercial was planned and the use of facts, details, and examples about the capability of the device succeeded in persuading the spectators. Both the logos and the kairos practiced in this commercial informed, persuaded, and worked towards the overall goal of the…

    • 884 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    3 Surefire Strategies to Promote Your Company Via Facebook Facebook is a place for fun and entertainment, a place that serves as the word of mouth of people and many leading brands, businesses and organizations. It is a place for information sharing and getting traffic based on the interests of users; a paradise for SMEs who want to advertise their products and services. All you need to know is how to use this platform to harness the most out of it! If you are accustomed to thinking of Facebook as a pastime and uses your bulletin board to post pictures of your vacation, be prepared to give a new life to your page. With over 1.44 billion users worldwide, 156.6 million in the United States alone, and an average time per visit of 39 minutes, Facebook…

    • 984 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Selfies Case Study

    • 737 Words
    • 3 Pages

    When using selfies to promote the hotel and retaining the current levels of repeat business and developing further customer loyalty in a competitive to provide a positive hotel experience to all the guests. 2. Continuing to differentiate from the competition and offering added value to the…

    • 737 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Before you watch any of your favorite videos on this site must site the quick 30 sec commercial. Also not only Samsung push its products through advisement but also use make videos review Samsung product which build hype around the brand. This market just like Facebook is ever growing and can be accessed mobile which mean you be exposed to Samsung product 24 hours a…

    • 773 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Nowadays, marketing expanded online, and also it’s segmented, has multi-channels and globally reached through websites, emails, online travel agencies, social media, mobile apps and sites. However, when an independent hotel desire to achieve success in the long-term period within today’s digital world, they have to be educated enough about modern marketing tools, technics and tactics, including knowledge about how to develop strategies to efficiently attract guests, boost revenues and lead profits to the bottom line (Bowie et al., 2016). In this way, the first step will be the identification of the most useful channels which will bring branding opportunities for the hotel. Even though Helidony hotel mostly targeting the business travellers and local citizens usage of Instagram, Pinterest and other new channels for an advertisement are essential because not only millennial nowadays are tech savvy but the elder generation especially business travellers know technology and use social media on a daily basis as much as…

    • 802 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Technology Impact On Nike

    • 858 Words
    • 4 Pages

    As well as, it was party posted on Instagram, which by that it was spread between more people. The winners were given a full year attendance in the Academy, getting to play against the reserve teams of Premier League and other clubs. Another campaign is called Times Square billboard, an interactive billboard in Times Square in America that allowed people to text their own custom design for a chance to win a pair of Nike IDs. To take part users had to dial the number displayed on the billboard then use their phone’s keypad to customize the on-screen shoe. They were then sent a text message with a link to download a wallpaper of your design or even buy it.…

    • 858 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    More than 30 ads have been released since 2011. In order to demystify the fear of online shopping, their TV commercial strategy focuses on testimonial based creative campaigns. Apart from television commercials, they now also focus on online advertising through their Facebook, Youtube, Google +, Pinterest and Twitter pages. The social media platforms serve the purpose of enhancing engagement with fans. They also run contests over these platforms wherein the winner is awarded with a discount coupon.…

    • 1041 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Accordingly, more and more people chose to use Facebook as their main social media app. As of the third quarter of 2015, Facebook had 1.55 billion monthly active users, which reflects its big success over the world. So, as it has so many “cool” functions, how does facebook specifically benefit our life? The three things listed below are what I think of facebook’s biggest advantages towards users. 1.Help people to find and know someone unknown…

    • 1086 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Hotel Online Case Study

    • 718 Words
    • 3 Pages

    Is Mobile The Only Future Of Hotel Bookings? The internet has proven to be a red blooded discovery in the present century. And when combined with mobile then this technology is virally being used by almost every person. The ease of usage and a little bit of knowledge about the technology has made even a layman to use several applications or conduct every work on internet. Now, talking about hotels, we can see every hotel has it’s own online portal or mobile application for online hotel booking, making it super easy to book hotel, choose room as per your rate and budget or location.…

    • 718 Words
    • 3 Pages
    Decent Essays